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Innovation and focus on the customer. The keys of Sinfo One’s success.
30 Oct 2017
Sinfo One Spa, based in
Italy, is a leading and innovative IT Company with more than 30 years activity in the design and
implementation of business management systems. An exclusive interview
with Paola Pomi, General Manager of Sinfo One.
You are an IT service
provider, what kind of services are you offering?
We have more than 30 years’ experience in designing and implementing ERP
integrated solutions connected to Business Intelligence, Performance
Management, Product Lifecycle Management, Supply Chain Management and
Enterprise Content Management.
We provide our customers system integration, consultancy and outsourcing
services, offering a unique blend of competencies in IT, business and process
management. We engender a partnership with our customers and help them meet the
ever-stringent and dynamic goals imposed by highly competitive markets. As
external witnesses, we are capable of observing challenges rationally and
applying a number of best practice adapted to their specific needs.
We operate in different industry sectors and with customers of any size, from small businesses to multinational corporations, offering extensive knowledge and diverse expertise gained over the years. However, because of our vast experience in the Food & Beverage industry, we believe we can offer a distinctive value to firms operating in this sector.
Do you have custom-made
applications for Food & Beverage industry?
Yes, we are an important player in the IT solutions addressed to the Food &
Beverage Industry. First, we have a proprietary ERP solution specifically
address to this industry. Then, being an Oracle JDE gold partner since 1998, we
have on our hands numerous JD Edwards projects, among which a large number in
the Food & Beverage sector. For these we have developed specific JDE applications,
such as an Accelerate Solution, a solution for the management of commercial
relationships with the GDO – an important issue for CPG industries – and a PLM
solution, based on Oracle Agile. Thanks to our strong competencies in the Food
& Beverage Industry and on PLM we are Oracle’s top partner for any PLM
project in the Food & Beverage Industry throughout Europe.
Can you give us some names
of customers?
We have 120 customers, of which 65% in the Food & Beverage Industry. Just
to mention a few names: Cremonini (fourth Italian food company), Intersnack
Group (German multinational leader in the snack market), Toennies (fourth meet
processing firm worldwide), and other famous name in the food industry such as
KP Snacks, Barilla, Illy Caffe, Pernigotti, Rana, Labeyrie fine foods,
Consorzio Casalasco del Pomodoro, Chef Express and Coop Italia. As far as other
industries are concerned Toyota Italy and Toyota Europe, Acciai Vender, Brevini
Group, Chiesi Pharmaceuticals and Cariparma Credit Agricole, as well as others.
You are very well known in
your local market in Italy, how about other countries?
We have customers and have delivered important projects in the UK, Germany,
France, Spain, Canada and have projects being rolled out in the US. For our
international PLM customers we are implementing PLM project in many countries
such as the Netherlands, Ireland, Scandinavia, the Baltics, Austria,
Switzerland, Poland and Eastern Europe.
What is the secret of your
growth? Is there a secret behind the success?
There is more than one secret behind our success. First of all innovation:
every year we invest in research and innovation approximately 15% of our turn
over. Then there is our relationship with our customers: we know their
business, speak their language, understand their needs, commit ourselves to
meet their goals and above all, we have a fair and sincere relationship with
them. Our ADV campaigns, for instance, are an effective example of how open and
true our relationship with our customers is. During the last six years we have
carried out three different advertising campaigns based on customer
testimonials. Twenty-five customers – owners, CEO and top managers – have
participated, allowing us to use their image, name and voice to promote our
solution. Among them names such as Intersnacks Group, KP Snack, Calligaris,
JBT, Perfume Holding, etc.
How do you see the future
of IT service providers in the food & beverage industry ?
It is important to anticipate the needs of our clients, supporting them
promptly. Our added value as system integrator is without a doubt that of
generating ideas and creating solutions. Comprehending the challenge at hand
and the processes involved is more important than the technology. This we
believe is the present and the future of IT service providers not only in the
Food & Beverage Industry but in all industries.
Do you have any competition
from countries such as India ?
As far as ERP is concerned, we have some competitors also in India. We are
among the most well-known and main actors of the world and Oracle reference
gold partners across all Europe for PLM in the Food & Beverage sector.
What is your biggest dream,
businesswise …
Increase the market share in accordance with our ethic principles: being close
to customers and giving effective response to their needs in a clear and
feasible way.