McCormick embraces organic, non-GMO

McCormick has announced plans to take a leadership position in organic and non-GMO herbs and spices.  The company introduced a non-GMO labelled vanilla extract as well as plans to significantly increase the number of organic and non-GMO offerings in 2016. The company says it is making several important changes to its portfolio over the next […]

McCormick has announced plans to take a leadership position in organic and non-GMO herbs and spices.  The company introduced a non-GMO labelled vanilla extract as well as plans to significantly increase the number of organic and non-GMO offerings in 2016.

The company says it is making several important changes to its portfolio over the next 12 months, with 80% of its Gourmet herbs and spices business in the U.S. becoming organic and non-GMO by 2016.  Additionally, over 70% of all McCormick branded herbs, spices and extracts in the U.S. will be labelled non-GMO.  Most of McCormick’s herbs and spices are currently non-GMO.  The company says it will begin to label non-GMO products to help consumers at the point of sale as part of its commitment to transparency and educating consumers about the category.  This move is, said the company, the first announcement under McCormick’s new quality consumer education initiative.  Non-GMO vanilla extract will be the first to hit store shelves and has already begun shipping.

“Our consumers are increasingly interested in quality flavours with pure ingredients in their food,” said Lawrence Kurzius, McCormick’s President and Chief Operating Officer.  “Our effort to increase our Organic and Non-GMO offerings proves that we are listening to consumers and are committed to continuing to evolve.”