Naturex to highlight healthy on-the-go eating at Fi Europe

22 Nov 2019

Today’s consumers are busier than ever, notes Naturex, pointing out that, according to Innova, food and beverage launches tracked with an on-the-go claim grew by 23% between 2017 and 2018.

While a home-cooked meal may not always be possible, at this year’s FI Europe, Naturex is showing visitors how it believes healthy eating can be compatible even with the most hectic of schedules.

Naturex to highlight healthy on-the-go eating at Fi Europe

Through its on-site kitchen and coffee bar, Naturex says it will be creating authentic, wholesome, and healthful take-away concepts using clean, clear and tasty plant-based ingredients.

In line with the plant-based protein trend, visitors to the Naturex kitchen will be invited to taste mini cup tacos filled with a meat analogue. The dish is said to leverage Naturex’s and Givaudan’s portfolios for a full taste, colour and functional experience.

The texturized vegetable protein filling is flavoured with Givaudan flavours and coloured with Naturex’s range of colouring foodstuffs, giving it, the company says, both an appealing meaty taste and appearance. For complete nutrition, the addition of Ultimine iron, a whole food fermented mineral, provides 15% of the recommended daily value of iron.

Visitors can build their own taco, beginning with either a red or orange oat tortilla. Made with oat beta-glucan and coloured with vegetable powders, the tortillas are said to offer a great nutritional profile with a possible health claim on cholesterol reduction. The tacos also come with a choice of two sauces: a mayo-like sauce that’s been stabilized against oxidation with Xtrablend RN, a clean label alternative to EDTA; as well as a passionfruit and jalapeno vegan sauce.

In addition: FiE visitors can take a break from the show and be transported to a hipster-style coffee shop at the Naturex stand. Designed to promote relaxation and overall well-being, beverages on the menu will feature both hot drinks prepared by a barista as well as RTD concepts, all made with botanicals for specific functionality.

Highlights will include a cool drink made with Naturex’s new line of floral infusions. Featuring chamomile and lavender, the RTD beverage has a natural peach flavour from Givaudan and is coloured with Naturex’s Vegetbrite black carrot.

For those looking to warm up, the coffee shop will be offering an organic Peruvian superfood caffe latte with Andean maca root extract. Visitors can also enjoy a blue moon milk made with Naturex’s Ultimate Blue Spirulina for a pastel blue colour, along with botanical extracts to complete the relaxation experience. The moon milk then receives a sprinkling of beetroot and spirulina colouring foodstuffs for a final touch.

Food Ingredients Europe will take place in Paris, France, from 3 – 5 December 2019. Naturex will present its products on stand #6A120.

Related news

Healthy, sustainable eating shapes UK specialty product launches

Healthy, sustainable eating shapes UK specialty product launches

14 Sep 2022

From probiotic ice cream to CBD-infused chocolate and chorizo seasoning for plant-based meat, Ingredients Network went trendspotting at the Specialty and Fine Food Fair in London.

Read more 
Scouting out the latest health trends and innovations at Vitafoods Europe

Scouting out the latest health trends and innovations at Vitafoods Europe

20 May 2022

From mood, cognition, and gut health to the importance of selling experiences rather than products, the Healthy Marketing Team (HMT) rounds up the biggest trends it spotted at Vitafoods Europe last week.

Read more 
Top trends to watch at Expo West

Top trends to watch at Expo West

18 Feb 2022

From the foodification of supplements to mission-driven commerce, trendspotters at Natural Products Expo West have identified the top 10 trends shaping the US healthy food industry.

Read more 
New Product Zone showcased the most innovative products at Fi Europe

New Product Zone showcased the most innovative products at Fi Europe

15 Dec 2021

Attendees of Fi Europe 2021 were able to discover an extensive selection of the most innovative products, showcased alongside insightful information at the New Product Zone.

Read more 
Startup Innovation Challenge 2021: Recognising disruptive ideas in F&B innovation

Startup Innovation Challenge 2021: Recognising disruptive ideas in F&B innovation

6 Dec 2021

The Fi Global Startup Innovation Challenge aims to support innovative projects within the F&B industry by offering startups the opportunity to showcase their innovations and meet the industry's foremost ingredients professionals.

Read more 
Fi Europe Innovation Awards: Recognising innovative ingredient solutions at Fi Europe 2021

Fi Europe Innovation Awards: Recognising innovative ingredient solutions at Fi Europe 2021

6 Dec 2021

The Fi Europe Innovation Awards recognise ground-breaking work in food and beverage ingredients at the annual Fi Europe, co-located with Hi Europe, event. This year has featured some outstanding ingredients and concepts in the fields of health, sustain...

Read more 
Fi Europe opens its doors to in-person attendees today!

Fi Europe opens its doors to in-person attendees today!

30 Nov 2021

After a week-long online program Fi Europe opens for in-person attendees under 2G measures in Frankfurt today – if you’re not able to attend in-person, you can follow the program from the show floor live on the online platform.

Read more 
Obama celebrated 60 with top vegan brands

Obama celebrated 60 with top vegan brands

9 Aug 2021

Plant-based foods have become so widely accepted that former President Barack Obama’s 60th birthday celebration featured a vegan, plant-based menu, according to a menu leaked by Bloomberg.

Read more 
Plant-based nugget prices cheaper than real chicken

Plant-based nugget prices cheaper than real chicken

3 Aug 2021

Chickenflation is a real thing, and plant-based protein maker Alpha Foods is taking advantage of skyrocketing chicken prices to grab the attention of non-meat eaters and meat eaters alike.

Read more 
Future of Nutrition Award debuts at the Fi Europe Innovation Awards

Future of Nutrition Award debuts at the Fi Europe Innovation Awards

16 Jul 2021

The Fi Europe Innovation Awards, held at Fi Europe 2021 co-located with Hi Europe, celebrate people, companies and organisations breaking new ground in the Food & Beverage industry.

Read more