Nedmag B.V. / Pure Health & Earth
About
Company description
Nedmag is located in Veendam, in the northern part of the Netherlands, and sources magnesium salts from a unique source: the former Zechstein Sea. This location taps into the bischofite salt deposits present, providing a pure and natural source of raw materials for our products. Our mission is to enrich products and processes with our high-purity magnesium salt, contributing to people’s daily lives.
From our mineral salt, we produce several products, including magnesium chloride and calcium chloride. Our calcium chloride, renowned worldwide for its high quality and purity, serves as a functional food ingredient relied upon by top brands in cheese production and beer brewing.
At Nedmag, we proudly present Novasal – Nature’s Smart Salt. Sourced from the ancient Zechstein Sea, Novasal is a pure magnesium salt that offers a natural and intelligent alternative to traditional table salt. It significantly reduces sodium intake while adding essential magnesium, a vital mineral for a healthy diet. By partially replacing the flavour-enhancing and preservative functions of sodium chloride, Novasal helps improve the nutritional profile and Nutri-Score of food products—without compromising on taste. Versatile across many applications, Novasal leads the way in a new generation of healthier, smarter salt solutions.
Quick facts
| Sales markets | Africa; Asia; Australia; Central/South America; Eastern Europe; Middle East; North America; Western Europe |
|---|---|
| Primary business activity | Manufacturer: Ingredients / Additives |
| Affiliated categories: | Algae |Cocoa & Chocolate |Cultures and fermentation starters More |
Upcoming events
Fi Europe 2025
2 - 4 December 2025 Paris Expo Porte de Versailles Visit us at stand 72K74 Book a meeting See our Exhibitor Profile See full Exhibitor ListRecently at
Fi Europe 2024
19 - 21 Nov 2024 Frankfurt, Germany We were at stand 4.1C26 See our Exhibitor Profile See full Exhibitor ListVitafoods Europe 2024
14 - 16 May 2024 - Geneva, Switzerland We were at stand H272 See our Exhibitor Profile See full Exhibitor ListOur Top products
News about Nedmag B.V. / Pure Health & Earth
6 Jun 2025
Introducing Novasal – Nature’s Smart Salt
At Nedmag, we proudly present Novasal – Nature’s Smart Salt. Sourced from the ancient Zechstein Sea, Novasal is a pure magnesium salt that offers a natural and intelligent alternative to traditional table salt.
15 Nov 2024
Pure Health & Earth Magnesium Salt blend!
Pure Health & Earth is thrilled to be exhibiting at Food Ingredients Europe for the second time! Join our team in Frankfurt in stand 4.1C26 where we'll showcase our innovative magnesium solutions including our new magnesium based salt blend!
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