Nedmag B.V. / Pure Health & Earth

Nedmag B.V. / Pure Health & Earth

About

Company description

Nedmag is located in Veendam, in the northern part of the Netherlands, and sources magnesium salts from a unique source: the former Zechstein Sea. This location taps into the bischofite salt deposits present, providing a pure and natural source of raw materials for our products. Our mission is to enrich products and processes with our high-purity magnesium salt, contributing to people’s daily lives.

From our mineral salt, we produce several products, including magnesium chloride and calcium chloride. Our calcium chloride, renowned worldwide for its high quality and purity, serves as a functional food ingredient relied upon by top brands in cheese production and beer brewing.

At Nedmag, we proudly present Novasal – Nature’s Smart Salt. Sourced from the ancient Zechstein Sea, Novasal is a pure magnesium salt that offers a natural and intelligent alternative to traditional table salt. It significantly reduces sodium intake while adding essential magnesium, a vital mineral for a healthy diet. By partially replacing the flavour-enhancing and preservative functions of sodium chloride, Novasal helps improve the nutritional profile and Nutri-Score of food products—without compromising on taste. Versatile across many applications, Novasal leads the way in a new generation of healthier, smarter salt solutions.

Quick facts

Sales markets Africa; Asia; Australia; Central/South America; Eastern Europe; Middle East; North America; Western Europe
Primary business activity Manufacturer: Ingredients / Additives
Affiliated categories: Algae |Cocoa & Chocolate |Cultures and fermentation starters More

Upcoming events

2 dec 2025

Fi Europe 2025

2 - 4 December 2025 Paris Expo Porte de Versailles Visit us at stand 72K74 Book a meeting See our Exhibitor Profile   See full Exhibitor List

Recently at

19 nov 2024

Fi Europe 2024

19 - 21 Nov 2024 Frankfurt, Germany We were at stand 4.1C26 See our Exhibitor Profile   See full Exhibitor List
14 may 2024

Vitafoods Europe 2024

14 - 16 May 2024 - Geneva, Switzerland We were at stand H272 See our Exhibitor Profile   See full Exhibitor List

News about Nedmag B.V. / Pure Health & Earth

Introducing Novasal – Nature’s Smart Salt

6 Jun 2025

Introducing Novasal – Nature’s Smart Salt

At Nedmag, we proudly present Novasal – Nature’s Smart Salt. Sourced from the ancient Zechstein Sea, Novasal is a pure magnesium salt that offers a natural and intelligent alternative to traditional table salt.

Read more

15 Nov 2024

Pure Health & Earth Magnesium Salt blend!

Pure Health & Earth is thrilled to be exhibiting at Food Ingredients Europe for the second time! Join our team in Frankfurt in stand 4.1C26 where we'll showcase our innovative magnesium solutions including our new magnesium based salt blend!

Read more
Nedmag B.V. / Pure Health & Earth

Contact information

Address

Email

Telephone

Website

View all contact information