Nestlé launches plant-based frothy coffees9 Aug 2019
Nestlé has launched three plant-based frothy coffees under its Nescafé Gold brand.
The almond, oat and coconut lattes are all said to be certified by the Vegan Society as suitable for people following a vegan diet.
According to the company, the Nescafé Gold lattes are the world’s first plant-based soluble coffees mixes. They are available exclusively from Tesco until February 2020, after which they will also be available in other retailers across the UK.
Blends of 100% Arabica coffee have, says Nestlé, been specially crafted to mix perfectly with the plant based ingredients to create smooth creamy tasting lattes. Consumers will, the company believes, continue to enjoy the high quality Nescafé coffee experience they expect.
This latest frothy coffee innovation from Nestlé will, it says, help meet the growing consumer demand for plant-based and non-dairy in the UK.
Neil Stephens, Head of the Nescafé business in the UK and Ireland, said: “Our new premium Nescafé Gold frothy coffees bring the plant-based latte trend out of the coffee shop and into the home. The three delicious flavours, oat, almond and coconut are vegan friendly. Nescafé is the world’s favourite coffee, but we do not take our position for granted. We are quick to spot and embrace fast moving coffee trends and tastes in this highly competitive and innovative market. Our new plant based vegan latte mixes are the latest in a long list of innovations to bring new and exciting sensory experiences to our loyal Nescafé consumers.”
The plant-based lattes are being launched first in the UK and Ireland before being rolled out in several markets across Asia, Europe, Latin America and Oceania.
Coffee is said to be one of Nestlé’s high-growth categories. The company says it continues to invest to lead in the business, create more value for its brands and make a difference for consumers with innovative high quality coffee products. Last month its premium Nescafé Azera brand launched roast and ground coffee bags in the UK and Ireland, which are claimed to be the first coffee bags specially formulated to be enjoyed as a hot or cold brew.
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