New Culture aims to launch animal-free mozzarella by 202321 Jun 2021
San Francisco startup New Culture recently announced that it will begin providing its animal-free mozzarella to foodservice pizzerias by 2023. Company founder Matt Gibson told Food Navigator that this launch date is made possible by the “numerous breakthroughs” made over the last several months that allow New Culture to produce industrial quantities of animal-free casein protein.
According to Gibson, creating casein is not as straightforward as crafting animal-free whey through fermentation. Casein gives milk products their color, functionality and nutrients, all of which components are critical when crafting a stretchy, melty mozzarella. At New Culture, scientists have discovered a method to reconstruct casein proteins through genetically sequencing microbial DNA and coding it to express the target protein.
Aside from the animal-free casein protein, New Culture’s mozzarella will contain plant-based fats, plant-based sugar, salts, vitamins and minerals. These ingredients are combined with enzymes, and then the cheese is formed much in the same way as traditional mozzarella. The result is a mozzarella that the company says has the same sensorial qualities, including stretch and bite, as animal mozzarella.
To launch its new mozzarella product, New Culture will partner with foodservice establishments such as pizzerias in Silicon Valley where the restaurants will make food and co-brand the creations with the New Culture logo in order to increase brand recognition. Both Oatly and Impossible Foods employed a similar approach to successfully create buzz around their brands.
However, successfully getting this brand out of the laboratory and into people’s mouths will take financial wherewithal. As such, the startup is currently in the midst of raising Series A funding. Funds raised through this process will be directly used to scale New Culture’s processes and team to launch at scale.
Additionally, the team is working on achieving GRAS (Generally Recognized as Safe) regulatory status from the U.S. Food and Drug Administration ahead of its launch. GRAS status gives companies approval to use new substances as a food additive; as New Culture’s casein is a novel ingredient, having GRAS status will permit widespread use in commercial food production.
If New Culture successfully launches its animal-free mozzarella, the plant-based dairy market may find that its ongoing challenges with cheese formulation are somewhat alleviated. Much in the same way that animal-free whey protein changed the playing field for products such as ice cream when Perfect Day began formulating animal-free equivalents, New Culture’s casein has the ability to disrupt the cheese.
General Mills launches snack limiting blood sugar spikes
21 Jul 2021
Coming out of General Mills’ Innovation Lab is a new snack brand called Good Measure that is designed specifically to not spike the blood sugar of the person snacking. While this product can serve a wide variety of consumers, including those following ...Read more
Animal-free dairy cheese appeals to over half of global consumers
20 Jul 2021
Globally, 70.5% of consumers said they would be willing to buy cheese made with dairy proteins that don’t come from animals, according to a new survey from the precision fermentation company Formo and the University of Bath published in the journal Fro...Read more
Cambridge University invents vegan spider silk to replace single-use plastics
19 Jul 2021
Xampla, a spinoff from Cambridge University, is working on commercializing a biodegradable alternative to single-use plastics that is made out of plant products but where the molecular structure is manipulated to resemble spider silk.Read more
Future of Nutrition Award debuts at the Fi Europe Innovation Awards
16 Jul 2021
The Fi Europe Innovation Awards, held at Fi Europe 2021 co-located with Hi Europe, celebrate people, companies and organisations breaking new ground in the Food & Beverage industry.Read more
Halo Top co-founder launches low-calorie, low-sugar chocolate bar
15 Jul 2021
Gatsby Chocolate is one of the newest entrants into the better-for-you indulgence space as of this summer. From the founder of Halo Top ice cream, Doug Bouton, this new chocolate bar uses Epogee's EPG fat alternative ingredient, which is a formulation ...Read more
Aleph Farms raises $105M, plans for cell-based meat launch in 2022
13 Jul 2021
Cultured meat manufacturer Aleph Farms is steaming ahead toward its goal of commercialization. The Israeli startup announced it received $105 million in funding from a Series B investment round led by L Catterton's Growth Fund and DisruptAD, which is o...Read more
Provenance Bio's plant-based gelatin beats animal based options on price
12 Jul 2021
To answer the growing demand for animal-free collagen, San Francisco-based startup Provenance Bio, unveiled its first animal-free gelatin product made with its proprietary protein expression platform. The company said that the proteins it produces for ...Read more
Carbios technology creates first enzymatically recycled bottles
6 Jul 2021
French biochemistry firm Carbios announced that, in partnership with a consortium of CPG manufacturers, it has produced the world’s first food-grade PET plastic bottles made entirely from enzymatically recycled plastic .Read more
Imagindairy ferments casein and whey, expects launch in two years
1 Jul 2021
Israeli startup Imagindairy is aiming to take cows out of the dairy equation entirely with its animal-free casein and whey proteins that it has developed over the course of 15 years of research. The company says that its proprietary fermentation techno...Read more
Geltor introduces a cultured vegan collagen
28 Jun 2021
California-based cultured protein startup Geltor announced that it will release what it describes as the world’s first vegan collagen product, PrimaColl. This animal-free collagen will be available in mid-2021.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation