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Trend Watch: Oral Health

23 Jul 2013

According to Euromonitor International research, oral health is the sixth most popular positioning platform for health and wellness-oriented foods and beverages. We take a look at some potential new opportunities, including how the all-powerful natural...

Reducing Salt While Keeping Food Choices Tasty

9 Jul 2013

Used for thousands of years for both its technological and taste properties, salt has been in the spotlight for many years. For some, like Pierre Meneton from Inserm [the French public research body dedicated to human health] it’s poison: he compares t...

What Makes Food Good?

9 Jul 2013

This is a question best considered on a sun-drenched terrace overlooking a lake with snow-capped mountains in the background! At your right hand is a glass of good wine; an empty plate has probably just been taken away. Has that got you in the right mo...

Seafood Vs. Functional Foods Vs. Supplements: How do Europeans Get Their Omega-3s?

1 Jul 2013

The market for omega-3s around the globe has been growing rapidly with continued growth in the 10% range predicted for the next 3-4 years. While Europe is a more mature market, growth in 2011 was still a respectable 6% and varied product offerings and ...

Diabetic Breakfasts – A Key Focus of New Product Development

25 Jun 2013

Almost 350 million people in the world have diabetes, and selecting the right foods to adequately manage the disease is a daily chore for many, particularly where breakfast is concerned. What is required are breakfast options for this demographic that ...

Strategies of the Probiotics Industry

17 Jun 2013

The probiotics market is thriving, and will continue to thrive, because consumer acceptance and knowledge outweighs the difficulties of obtaining official approval for claims. Today’s hectic lifestyle is increasingly linked to digestive health issues. ...

Have We Forgotten about Vitamin D Deficiency, While Eating Everything That Runs Across the Serengeti, Instead of Gluten-free Spaghetti?

10 Jun 2013

But will Guerrilla marketing virtually point the finger towards “open” innovation? It’s not even a Vitamin! It’s a hormone, produced in the body, and sufficient levels for health cannot be obtained from outside sources – no matter how many Mackerel or ...

Vegetable Juice: A Healthier Alternative to Fruit Juice

18 Jul 2012

Vegetables, with their high vitamin and mineral content, are strongly associated with healthy diets. Their share of the fruit/vegetable juice category remains minimal, but with fruit juice gaining a more unhealthy reputation due to its high sugar conte...

Increasingly, Cereal is Sharing the Fiber Spotlight with Other Products

10 Jun 2012

The US cereal market should be buoyed by consumers’ attitudes towards food and eating habits. Sixty-five percent of adults aged 18+ agree that they are trying to include more fiber in their diets and 46% consider “nutritional value” to be the most impo...

Moderation: One of the Next Big Things in Health and Wellness?

10 Jun 2012

It’s actually a pretty obvious idea: do not over-consume any one food or drink to help achieve optimal health. However, with all the fad diets, celebrity weight-loss plans, and weight-loss surgery, it seems that, at least in the US market, that idea of...

Do Smells Lead to a Healthier Diet?

6 Jun 2012

Each food industry professional knows how the colour, appearance, noise, smell … influence gustative pleasure and food preferences. But no one knew that they influenced nutritional choices. The fragrant smells of family recipes are strong enough to tri...

European Juice-Makers Offer Vegetable Innovation

5 Jun 2012

The Mintel Inspire trend A Simple Balance for Health maintains that “simple, uncomplicated habits are always a good option. Sticking with the basics is a surefire way for brands to score with health-seeking consumers.” In the juice segment, vegetable b...