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Strategies of the Probiotics Industry

Strategies of the Probiotics Industry

17 Jun 2013

The probiotics market is thriving, and will continue to thrive, because consumer acceptance and knowledge outweighs the difficulties of obtaining official approval for claims. Today’s hectic lifestyle is increasingly linked to digestive health issues. ...

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Have We Forgotten about Vitamin D Deficiency, While Eating Everything That Runs Across the Serengeti, Instead of Gluten-free Spaghetti?

Have We Forgotten about Vitamin D Deficiency, While Eating Everything That Runs Across the Serengeti, Instead of Gluten-free Spaghetti?

10 Jun 2013

But will Guerrilla marketing virtually point the finger towards “open” innovation? It’s not even a Vitamin! It’s a hormone, produced in the body, and sufficient levels for health cannot be obtained from outside sources – no matter how many Mackerel or ...

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Vegetable Juice: A Healthier Alternative to Fruit Juice

Vegetable Juice: A Healthier Alternative to Fruit Juice

18 Jul 2012

Vegetables, with their high vitamin and mineral content, are strongly associated with healthy diets. Their share of the fruit/vegetable juice category remains minimal, but with fruit juice gaining a more unhealthy reputation due to its high sugar conte...

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Increasingly, Cereal is Sharing the Fiber Spotlight with Other Products

Increasingly, Cereal is Sharing the Fiber Spotlight with Other Products

10 Jun 2012

The US cereal market should be buoyed by consumers’ attitudes towards food and eating habits. Sixty-five percent of adults aged 18+ agree that they are trying to include more fiber in their diets and 46% consider “nutritional value” to be the most impo...

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Moderation: One of the Next Big Things in Health and Wellness?

Moderation: One of the Next Big Things in Health and Wellness?

10 Jun 2012

It’s actually a pretty obvious idea: do not over-consume any one food or drink to help achieve optimal health. However, with all the fad diets, celebrity weight-loss plans, and weight-loss surgery, it seems that, at least in the US market, that idea of...

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Do Smells Lead to a Healthier Diet?

Do Smells Lead to a Healthier Diet?

6 Jun 2012

Each food industry professional knows how the colour, appearance, noise, smell … influence gustative pleasure and food preferences. But no one knew that they influenced nutritional choices. The fragrant smells of family recipes are strong enough to tri...

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Are Omega-3s Poised For Growth in Europe Again?

Are Omega-3s Poised For Growth in Europe Again?

5 Jun 2012

Growth rates in the European nutritional market have fallen during the past few years and omega-3s are certainly no exception to this trend. In a report commissioned by GOED, Frost & Sullivan estimated that consumption in Europe is only going to increa...

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European Juice-Makers Offer Vegetable Innovation

European Juice-Makers Offer Vegetable Innovation

5 Jun 2012

The Mintel Inspire trend A Simple Balance for Health maintains that “simple, uncomplicated habits are always a good option. Sticking with the basics is a surefire way for brands to score with health-seeking consumers.” In the juice segment, vegetable b...

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Cherries – More Than Just Antioxidants

Cherries – More Than Just Antioxidants

5 Jun 2012

Like a number of “superfruits”, cherries boast a formidable antioxidant content. However, it appears that they may have more specific health benefits to offer in a number of very promising growth areas, such as sports nutrition, pain management and com...

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Is a Calorie Still a Calorie ? Are all Calories Equal ?

Is a Calorie Still a Calorie ? Are all Calories Equal ?

5 Jun 2012

You may think it is, but it is not. Researchers from Boston Children’s Hospital[1], have found that all your calories do not act equal, depending on the types of calories you take, the way your body uses them, particularly if you went already on ...

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Intake Recommendations Across the Lifecycle for EPA + DHA

Intake Recommendations Across the Lifecycle for EPA + DHA

5 Jun 2012

To date, more peer-reviewed published clinical studies have investigated the benefits of the long-chain omega-3s EPA & DHA than any other nutraceutical ingredient. With more than 22,000 peer-reviewed publications, covering research across the life cycl...

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