PLT, zümXR collaborate on green coffee beans

21 May 2018

PLT Health Solutions and zümXR are launching a new Green Coffee Bean Caffeine ingredient aimed at energy supplement, shot and food markets. The new ingredient is based on zümXR Targeted Release Caffeine technology.

PLT,  zümXR collaborate on green coffee beans

PLT Health Solutions and zümXR are launching a new Green Coffee Bean Caffeine ingredient aimed at energy supplement, shot and food markets. The new ingredient is based on zümXR Targeted Release Caffeine technology and will be available in Delayed Release, Extended Release and Liquid-Stable Extended Release forms. All zümXR ingredients feature delivery system technology drawn from the pharmaceutical industry that is said to represent a significant step forward from conventional caffeine coating technologies. This technology will allow food, beverage and supplement formulators to design custom energy profiles into their products, delivering predictable performance for the consumer. The companies said they feel the new Green Coffee Bean source of caffeine will resonate with consumers who prefer nature-based ingredients – and will open some new international markets. The caffeine is extracted via a supercritical CO2 process – without the use of chemical solvents. This is said to make zümXR one of the cleanest forms of caffeine on the market.

According to Sid Hulse, Vice President of Product Development at PLT Health Solutions, caffeine sourced from green coffee beans adds a new market audience for zümXR technology that has been delivering predictable, reproducible performance in energy profile design.

"Since it was introduced, zümXR Targeted Release technology has generated excitement with product developers because of its ability to create high quality, experiential products. Green coffee bean caffeine opens up an entire new group of consumers to this technology and experience," he said. "With our high-quality beans, and our use of solventless supercritical CO2 extraction, we'll be offering the cleanest, highest quality energy experience on the market today. As the market matures, it is this kind of ingredient innovation that will help producers of consumer energy products," he said.

According to the companies, most approaches to making modified release caffeine feature lipids and waxes that were originally designed to mask flavour and later adapted to this application. Many of the early modified release solutions were done 'in tablet' rather than as an ingredient matrix, which meant no powder and no beverage applications. Laboratory testing is said to have shown that, quite often, the extended release materials either give up too much caffeine too quickly, or don't give up enough caffeine at all – limiting the consumer's experience. The zümXR approach has been developed using pharma modeling techniques for dissolution design, with USP methodologies used to measure performance. It is described as featuring high quality, tightly controlled coating materials that are heat stable, which broadens the applications where these ingredients can be used. The flexibility of this technology allows targeted release caffeine solutions to be used in a broad array of applications, including beverage, supplements, stick packs, powders, gummies, bars and gels. To date, most interest in these ingredients has been centred on using them in conjunction with immediate release caffeine in an effort to design an energy profile that offers an experiential energy boost fitting the application, the companies said.

According to Sid Hulse, it is the predictable performance of these ingredients that helps deliver value in custom designed energy profiles.

"The zümXR technology shows excellent reproducibility of dissolution profiles from batch to batch. As a result, we can design energy profiles that fit lifestyle requirements. For example, we can imagine a 'morning pick me up' that would function like a long-lasting cup of coffee, a pre-workout product that gives an extra boost of energy an hour or so into a workout without post workout crash. Or a 'long study night' product that gives smooth and steady long-term energy. The predictive performance of zümXR Targeted Release Caffeine makes it easy for formulators to deliver on the promises they make about their products," he said.

Related news

Gen Z consumers are thirsty for variety in beverages

Gen Z consumers are thirsty for variety in beverages

31 May 2022

As Gen Z consumers gain disposable income, they are looking to quench their thirst with beverage brands that are clean, sustainable and socially responsible, according to a report from the global consumer trend forecaster WGSN.

Read more 
Tea flavour innovation in China unites tradition with modernity

Tea flavour innovation in China unites tradition with modernity

13 Apr 2022

Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.

Read more 
Low- and no-alcohol beverages see significant growth globally

Low- and no-alcohol beverages see significant growth globally

11 Apr 2022

Alcohol-free and low-alcohol beverages are helping drive growth for many alcohol manufacturers that have been struggling to adapt to the changing tastes of the market in recent years.

Read more 
Baby formula brands innovate with clean label launches

Baby formula brands innovate with clean label launches

7 Apr 2022

Clean label baby food is receiving a significant amount of development, with two recent brands ByHeart and Bobbi launching formulations certified by the Clean Label Project with a Purity Award.

Read more 
Consumers seek ashwagandha-fueled relaxation in beverages

Consumers seek ashwagandha-fueled relaxation in beverages

28 Mar 2022

Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.

Read more 
A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland

A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland

10 Mar 2022

Coffee is probably one of the world’s most popular functional beverages, providing millions with their daily caffeine hit. However, some brands are taking its functional benefits further by adding in botanicals, vitamins, and other nutrients.

Read more 
Coca-Cola is spreading itself outside beverages to expand its market

Coca-Cola is spreading itself outside beverages to expand its market

28 Feb 2022

With 130 years of experience behind the brand Coca-Cola, it would be easy to imagine that the brand would be comfortably reliant on one of its 15 billion-dollar brands that make up the portfolio of one of the largest beverage companies in the world.

Read more 
Microdrink startup Waterdrop expands in US, looks to move global

Microdrink startup Waterdrop expands in US, looks to move global

24 Feb 2022

Australian beverage startup Waterdrop has raised €60 million ($70 million) in a Series B funding round led by Singapore-based investment firm Temasek. The startup, which makes microdrinks — water-soluble, sugar-free cubes packed with plant-b...

Read more 
Synthesising volatile aroma compounds to make alcohol-free beer taste better

Synthesising volatile aroma compounds to make alcohol-free beer taste better

18 Feb 2022

A Danish startup is using synthetic biology to produce the volatile aroma compounds that are lost when brewers make low- and no-alcohol beer.

Read more 
Can sugar-reducing tech revive falling fruit juice sales?

Can sugar-reducing tech revive falling fruit juice sales?

12 Feb 2022

Better Juice’s naturally sugar-reduced fruit juice will hit US supermarket shelves in spring 2022 thanks to a partnership with GEA. Could this turn around the long-term decline in fruit juice sales?

Read more