India-based manufacturer and marketer of food colours Roha has acquired Italy-based Essential, a manufacturer of plant- and fruit-based natural colouring and flavouring ingredients.
India-based manufacturer and marketer of food colours Roha has acquired Italy-based Essential, a manufacturer of plant- and fruit-based natural colouring and flavouring ingredients. This, the company said, is a strategic shift towards diversification into the fast evolving industry for extracts which has clearly shown being the trend in key markets of the company. There is, it says, an increasing awareness throughout the world about the use of nature-based sustainable ingredients. In that context, Roha says it has seized the opportune moment to expand into this category of exclusive plant- and fruit-based colours and flavour extracts through the acquisition of Essential.” It was a tactical move of diversification in the new category as the acquisition promises new avenues in the industry of extracts,” said Mahesh Tibrewala, Managing Director of Roha. “The Italian market being the fourth largest food and drinks manufacturer in the European Union only further supported our decision. We are aware of the consumption pattern of food products with potential in the Italian market ranging from organic food to natural derived foods to low fat foods. The acquisition is an endeavour to contribute in catering to these rising consumer demands for natural products.” “This new strategic move in Italy will help us realize our long term vision of establishing ourselves as the market leader in Europe in our product segment,” said Lorenzo Ceccarelli, Chief Operating Officer Europe.