Spiritless, a non-alcoholic bourbon hailing from bourbon country2 Jul 2020
Much as the name indicates, a new, alcohol-free bourbon has appeared on the U.S. market. Called Spiritless Kentucky 74, this libation hails from the heart of bourbon country and became available at the end of June.
The company touts its appeal to the “conscientious cocktailer” and is distilled in a similar manner to traditional bourbon except that it does not contain corn. It does, however, have notes of whiskey-warmed caramel, vanilla and oak. The barrel-aged, alcohol-less spirit has no more than 0.5% ABV, which is the equivalent to what is in a bottle of kombucha.
People are drinking less alcohol for a variety of reasons and a movement toward low- or non-alcoholic spirits has taken hold. According to IWSR data cited by Bon Appetit, sales in this category are anticipated to grow 32% between 2018 and 2022.
This sobering future has grabbed the attention of major alcohol companies the world over. At the same time that sales of alcohol-free options are growing, beer volumes are declining dramatically and so many Big Beer companies are looking for milder options to cater to consumers. Diageo, which owns Guinness, has its Open Gate Pure Brew and Heineken has its 0.0% MAXX. The Dutch brewing company has gone even further and embraced the Dry January trend last year when it released its January Dry Pack. AB InBev has also jumped on the bandwagon and has committed to increasing its non- and low-alcohol portfolio by 20% by 2025.
In fact, this changing landscape has garnered such a following that beverage companies that are not traditionally competing in the bar are taking a shot. Coca-Cola debuted its non-alcoholic cocktail alternative, Bar None just in time for Dry January last year.
There are, of course, a whole menu of non-alcoholic spirits available as well. The UK’s Seedlip is often credited with jumpstarting the movement when it became available in 2015. Since then, brands like Som, Alko, Mr. Fitzpatrick and Mocktails Brands have appeared and offer variety to adults looking to mindfully indulge and avoid inebriation.
The move toward less alcohol consumption appears to be a trend that is gaining momentum. Therefore, it is likely that more varieties of bourbon will appear on the market to compete with this new brand that comes straight from the heartland of American bourbon whiskey.
AB Inbev completes its acquisition of the Craft Brew Alliance
16 Oct 2020
The merger of AB InBev and the Craft Brew Alliance (CBA) is now finalized following the divestiture of brewery operations in Hawaii. In September the U.S. Department of Justice approved the companies’ decision to sell CBA's Kona Brewing operations in H...Read more
Plant-based dairy is now available in toddler formulas
30 Sep 2020
Israeli-based Else Nutrition released its first plant-based toddler nutrition formula on Amazon at the end of September. However, the company is already conducting clinical trials to bring a vegan infant formula that replicates the nutritional properti...Read more
German coffee brand Tchibo arrives in the U.S.
29 Sep 2020
Tchibo is debuting four of its blends at retailers throughout the U.S. Midwest as part of a pilot program that will determine the viability of a nationwide rollout at an unspecified later date.Read more
Canadian non-alcoholic beer brand raises $4 Million
15 Sep 2020
Canadian non-alcoholic beer brand Partake Brewing raised $4 million in a Series A funding round led by San Francisco-based equity firm CircleUp Growth Partners. Additional participation in the round came from Export Development Canada (EDC), Natural Pr...Read more
Enfamil launches infant formula containing A2 milk proteins
14 Sep 2020
Infant formula brand Enfamil launched a new, FDA-regulated line containing only A2 milk proteins and the omega-3 protein DHA, a key building block in brain and eye development. The A2-only dairy is sourced directly from European cows that naturally pro...Read more
PepsiCo’s Naked smoothies switch to 100% recycled plastic in the UK
9 Sep 2020
In the UK, Naked smoothies, including Naked Machines, Naked Lean and Naked Zing are now rolling out in bottles that are made from 100% recycled plastic. PepsiCo also updated the labels on these bottles to attract consumers attention to the use of the r...Read more
European wine industry suffers another blow in beleaguered year
4 Sep 2020
Despite demand for alcohol, including wine, surging during the pandemic, the global wine industry has been suffering as a result of trade restrictions, labor shortages, and now, weather woes. In Italy’s northern Veneto region, a violent storm at the en...Read more
Drizly raises $50m to expand booze delivery
1 Sep 2020
E-commerce alcohol delivery service Drizly announced it closed a $50 million funding round led by the investment firm Avenir with participation from Tiger Global and other existing investors. This additional funding brings the company’s total fundraisi...Read more
Coca-Cola introduces recyclable paperboard rings on its multi-packs
31 Aug 2020
As a result of its effort to remove all unnecessary hard to recycle plastic from its portfolio in Western Europe, Coca-Cola is introducing a paperboard packaging alternative called CanCollar in Spain.Read more
Adaptogenic coffee raises $2.7 million to reimagine coffee
24 Aug 2020
Coffee company, Taika, raised $2.7M in seed funding for its adaptogen-infused, ready-to-drink (RTD) beverages. The investment round was led by Kindred Ventures with participation from Obvious Ventures and World Champion Barista James Hoffman. In the co...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation