The Complete Package – Packaging10 Nov 2014
Packaging within the food and drink industry is not only one of the largest sectors – it’s also one of the most innovative. With the sheer volume of products developed and released a year, it’s somewhat of a mission keeping up with all the ideas across design, functionality and sustainability that these products are prime […]
Packaging within the food and drink industry is not only one of the largest sectors – it’s also one of the most innovative. With the sheer volume of products developed and released a year, it’s somewhat of a mission keeping up with all the ideas across design, functionality and sustainability that these products are prime examples of.
Those tuned to the industry will know that sustainability in particular is a contentious issue that has seen countless changes made to food and drink packaging in the past decade. With pressure on companies to produce food and drink packaging that ticks myriad boxes, it’s no surprise to find that recyclability comes high on the agenda. With the boom in food on the go as a real growth area, consumers now demand packaging that is sympathetic to being plucked from the shelf, eaten in transit and easily disposed of. Those who have not innovated in this area will no doubt have seen drop-offs in profit as others seek to miniaturise or somewhat repackage their products in more appealing ways.
Automation has certainly played its part, coupled with an attitude towards health and safety, particularly within traceability and integrity of packaging that other industries would be wise to adopt the key features of. With hygiene also an issue, the challenge has been to create packaging that not only displays food and drink well, but that also keeps it safe from contamination, strong odours and damage during transit, both along the supply chain and by the consumer in equal measure.
While there is certainly no panacea, investment is key in this area. With the sheer amount of agencies and expertise on offer from a host of specialised and informed industries such as paper, card, metals, plastics and other pliant materials, choice for manufacturers has never been better and it could be argued that aesthetics have never looked bolder, brighter or more appealing. One recent example of success within packaging having an impact directly on consumer choice is Coca Cola’s ‘Have a Coke with…’ campaign, which not only personalised the selection process for consumers, but also gave a new lease of life to a long-established and familiar brand.
With more and more materials now easier and, perhaps more importantly, cheaper to recycle, there seems to be a race to the finish for all packaging to one day become 100% sustainable. This remains a real challenge, though, particularly in the field of plastics and for packaging made up of several different integrated materials, and achieving the goal seems a good few years away. However, the fact that the industry is even looking into this possibility is encouraging indeed.
Packaging is a diverse, fast-moving sector, but one that is second only to the food and drink it contains – something which the industry would be wise to remember.
Boom or bust: Are consumers ready for the alternative protein revolution?
24 Jun 2022
While excitement over alt-proteins is high among industry and investors, major challenges remain for companies looking to convince consumers to switch to a plant-based ‘meat alternative’.Read more
New EU mineral oil limits an ‘important step for food safety’
23 Jun 2022
The EU’s decision to restrict aromatic mineral oils (MOAH) in food products has been hailed as an important step in food safety and consumer protection but consumer organisation, Foodwatch, is calling for binding regulation to go one step further.Read more
NutriScore logo could help young people make healthier food choices – but more awareness is needed
22 Jun 2022
The European Nutri-Score labelling system can help young people make healthier food choices, according to a Spanish study – but one third still do not know what the label indicates.Read more
Mars launches animal-free chocolate with Perfect Day’s whey protein
21 Jun 2022
Mars has launched a vegan chocolate bar made with biotech unicorn Perfect Day’s animal-free whey protein made via precision fermentation.Read more
Unilever in $120m biotech venture to scale palm oil alternative
20 Jun 2022
Unilever has teamed up with US biotech company Genomatica to commercialise its palm oil alternative produced via a biotechnology fermentation process.Read more
Clear and accurate precautionary allergen labelling is vitally important, says regulatory expert
17 Jun 2022
As the UK’s Food Standards Agency looks to standardise allergen label wording, it is “vitally important” that food businesses provide consumers with clear and accurate precautionary information about potential unintended allergens in ...Read more
Monterey Mushrooms gets EU approval for vitamin D-rich mushroom powder
16 Jun 2022
Monterey Mushrooms’ vitamin D-rich mushroom powder, produced using ultraviolet (UV) to boost the nutrient content, can be sold in the EU, following novel food approval from the European Food Safety Authority (EFSA).Read more
Soil sequestration: An emerging opportunity for farmers and food producers
15 Jun 2022
Sequestration of carbon into soil has almost the same potential to reduce greenhouse gas (GHG) emissions as the use of wind or solar power and provides farmers with an opportunity equal to that of reforestation strategies, according to Berry Marttin of...Read more
Nitrite and nitrate alternatives gain ground for processed meat applications
14 Jun 2022
As France finalises its review into the health risks of nitrite in cured meats, industry research focuses on the potential substitutes for nitrite and nitrate in processed meats to offer consumers healthy alternatives.Read more
Metrics matter: Measuring the true price of food for a healthy and sustainable future
13 Jun 2022
Food value chains must begin to price in the ‘externalities’ of production, including impacts on human and planetary health, if the world is to realistically create a healthy and sustainable food supply to feed a growing population, according to one of...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation