The ‘Sweet’ Taste of Success

20 Sep 2017
The ‘Sweet’ Taste of Success

The global popularity of popcorn is growing with the popcorn market forecasted to rise to $10.3 billion by 2018 . However, popcorn can contain unnecessary amounts of salt and sugar. As the spotlight on sugar grows increasingly bright food manufacturers are looking for sugar-reduced popcorn products that meet the needs of today’s consumers. With the sugar replacer ISOMALT they are presented with an opportunity to use reformulation to maintain taste, but reduce added sugar levels. Work done by the BENEO-Technology Center has shown that it is possible to create popcorn alternatives using ISOMALT that reduce the 10-20% traditionally found in sugar sweetened popcorn products to only 1%. ISOMALT is heat stable, ensuring that microwaveable popcorn is not scorched during its preparation. It also improves the nutritional profile of popcorn products, as well as its crunch, flavour and appearance. Using the sugar replacer ISOMALT it is possible to create sweetened popcorn ready-to-eat and microwaveable solutions that can make a ‘no added sugar’ claim on pack. To find out more about the BENEO’s no added sugar popcorn product concepts, visit BENEO at this year’s FiE in Frankfurt. The experts at the booth will happily present the company’s solutions for healthy indulgence. FiE 2017, Frankfurt (28 – 30 November 2017), Booth #F61 Hall8