The trade fairs taking place – and those that aren’t: Covid-19 outbreak leads to cancellations and postponements9 Jul 2020
As a producer and distributor of plant-based raw materials, Kräuter Mix regularly has its own stand at trade fairs across Germany and Europe. In 2020 too, the company had hoped to present its dried natural products – herbs, vegetables and spices both as individual ingredients as well as in mixes – to a broad audience from trade and industry. Four events had been on the schedule before the Covid-19 outbreak stalled these plans.
While Nuremberg-based Biofach, the world’s largest trade fair
for organic produce, still took place as planned in February, the pandemic soon
turned plans upside down across the trade fair calendar. Given that these are
major events with several thousand exhibitors and tens of thousands of
visitors, it became impossible to adequately guarantee the health and safety of
all those taking part in the trade fair and to avoid the risk of infection.
In early March, the Alimentaria fair in Barcelona decided to postpone its original dates by five months from April 20–23 to September 14–17. At the end of June, these dates were also canceled. Following this second postponement, the trade fair is now set to open its doors from May 17–20, 2021. Whether Kräuter Mix will take up its place at the Spanish trade fair specializing in food, drinks and catering on these alternative dates remains to be seen.
But it is a different
story when it comes to Interzoo in
Nuremberg. The world’s largest pet supplies exhibition was due to take place on
May 19–22. As the organizers felt the trade fair could no longer be held in
2020, Interzoo has been moved to June 1–4, 2021 when Kräuter Mix will have a
stand there for the first time. After the postponement, Interzoo will maintain
its biennial rhythm and in future will continue to be held in odd-numbered
Food ingredients Europe, scheduled to take place in Frankfurt on December 1–3, is still confirmed as going ahead as planned. Given that major events in Germany are currently canceled up until October 31, Europe’s leading industry get-together for ingredients needed in the food and beverage sectors could, as things stand, take place as anticipated. However, in view of the continuing Covid-19 situation, this would require adherence to official hygiene and physical distancing regulations. At present, trade fair organizers and exhibition centers worldwide are working alongside authorities and associations to develop concepts that, moving forward, allow trade fairs to be held safely and successfully under possible stricter hygiene and distancing regulations.
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation