Valio gets China go-ahead for infant formula
14 Jan 2019Valio’s consumer-packaged infant formulas have received an export permit from the Chinese authorities. These new export permits allow Valio to export its powdered infant formulas to China.
Valio’s consumer-packaged infant formulas have received an export permit from the Chinese authorities. These new export permits allow Valio to export its powdered infant formulas, manufactured at the Lapinlahti plant, and ready-to-feed liquid infant formula, made at the Turenki plant, to China.
Valio has exported milk powders and demineralised Valio Demi whey powders for industrial use in China since the 1990s. Finnish milk powders have been used, among other things, as ingredients for local baby food. In 2017, Valio started to also export consumer-packaged milk powder to China. "We want to strengthen our position in China as a trusted supplier of high-quality industrial ingredients. At the same time, we are building a consumer product market. Naturally, we are looking to generate new revenue, but profitable growth does not happen in the blink of an eye. Valio is, as of yet, an unknown brand in China, so there is a lot to do. In the first phase, we are engaging in negotiations with potential customers,” said Jussi Mattsson, Valio’s category SVP. p>The new permits open up China’s growing infant formula market to Valio. p> “Competition for consumer attention between dairies is heated. In China, online stores, markets and baby supply store shelves are filled with choices from dozens of manufacturers. Valio’s strengths include Finland’s pure natural environment and extremely high-quality milk, provided directly by our owners, 5,000 Finnish dairy farms. Chinese parents want, most of all, safe food for their children,” said Mattsson. p>Valio notes that it has invested in producing high-quality powders and infant formulas for several decades. In 2014, a new powder plant was opened at Lapinlahti. In the 2010s, China has been revamping its food legislation and permit procedures for imported food products. Many Valio production plants have already received approvals to manufacture milk powder, cheese and butter for the Chinese market.Related news
Misleading nutrition claims mask true sugar levels in baby food
5 Jan 2023
Some baby and toddler food and drink products, sweetened with fruit concentrate, contain up to four teaspoons of sugar per serving yet are marketed as having ‘no added sugar’, according to a survey by Action on Sugar.
Read moreSuperfrau upcycles liquid whey for energy drinks
22 Dec 2022
US company Superfrau turns surplus whey into sustainable, upcycled-certified dairy products for the recovery drinks market.
Read moreFunctional food in Japan centres on health and proving claims
8 Dec 2022
The latest Japanese functional food and drink trends put health and product efficacy firmly on the production agenda for new releases.
Read morePhilippines to restrict trans fats in processed foods
5 Dec 2022
Use of artificial trans fats in pre-packed processed foods will be restricted in the Philippines as the country looks to eliminate its consumption from other sources too.
Read moreFood brands are getting creative to help customers save
23 Nov 2022
As consumers are hit by the cost-of-living crisis, retailers such as Tesco and Sainsbury’s in the UK and Target and Kroger in the US are rolling out various strategies to help people save money and reduce food waste.
Read moreChina bans celebrity endorsement of health and formula foods
22 Nov 2022
China is to ban celebrity endorsement or advertising of certain products, completely banning high profile figures with “lapsed morals” as the country attempts to drive society towards “core socialist values”.
Read moreQuorn and Nature’s Fynd among founding members of the Fungi Protein Association
15 Nov 2022
Global fungi protein manufacturers have formed the Fungi Protein Association (FPA), a trade body that promotes fungi as a sustainable protein in public policy and conducts consumer research on the ingredient.
Read moreIce cream innovation draws on health and wellness trend
19 Oct 2022
Manufacturers are formulating ice cream ranges with probiotics, protein, and plant-based ingredients to appeal to growing health and wellness demand.
Read moreEditors’ choice: Our roundup of the most innovative global dairy products
6 Oct 2022
From omega-3 goat milk in the Netherlands to banana-flavoured cheese from China, the global dairy space is an exciting area full of new and innovative products which are constantly changing perceptions in the sector.
Read moreEditor’s choice: Our roundup of the most innovative dairy alternative products
19 Sep 2022
There is so much innovation in the alternative dairy space it can be hard to keep track. From sesame milk to bean-based cheese, our editors have rounded up of some products that showcase the trends in this constantly-evolving category.
Read more