Walmart now makes own-brand vegan chicken patties and tenders29 Apr 2021
American retail giant Walmart now has its own-brand vegan products under its Great Value range. Its new vegan additions include Chik’n Tenders and Chik’n Patties as well as a line of veggie burger patties that come in Chipotle Black Bean and Original flavors. The retailer also rolled out a vegan cheese line with three varieties: mozzarella, cheddar and a blend of both varieties.
The vegan chicken options are made from wheat protein, faba bean protein, pea fiber and chickpeas and have 12 grams of protein. The veggie burgers have between 10 – 18 grams of protein per serving. All the vegan chicken and burger options sell for $3 or less per package. Walmart’s vegan cheese line is made from potato starch and coconut oil and the 8-ounce packages retail for slightly more at $3.97 per package.
Walmart rolling out these own-brand vegan protein options is a sign that plant-based protein is now unquestionably mainstream. In fact, SPINS data recently showed that the U.S. plant-based market reached $7 billion in 2020 with a 27% overall growth rate. Refrigerated meat alternatives experienced the most drastic growth last year, with sales jumping 75% last year. Vegan retail packaged meat now comprises 2.7% of the overall market.
Although plant-based protein remains a small slice of the overall market, it is growing exponentially, and retails and manufacturers are clamoring to get a piece of the pie. Kroger, the largest supermarket chain in the U.S., launched 50 vegan products last year through its own Simple Truth brand. Trader Joe’s has similarly been developing its own private-label vegan products, including vegan dips and dairy-free chocolate bars. Sprouts Farmers Market has a new partnership with LikeMeat and has four new vegan chicken products.
While Walmart is trying out a few different plant-based options, chicken is a wise choice for the company to emphasize at launch as it is the most popular animal protein with Americans, beating out beef, pork and fish. In 2018, Americans at 65.2 pounds of chicken per person, up from just over 40 pounds in 1990.
Amano brings umami flavor through plant-based enzymes
26 Apr 2021
Amano Enzymes launched a new plant-based enzyme called Umamizyme Pulse for use by manufacturers looking to amplify the savory and umami flavor profiles of plant-based protein applications. The company said its enzyme can be added to foods like soups, b...Read more
Plant-based bacon alternative raises $40M
21 Apr 2021
Atlast Food Co, which owns the mycelium-focused, plant-based protein brand MyEats, received $40M in a Series A round led by Viking Global Investors with participation from 40 North, AiiM Partners, Senator Investment Group, Stray Dog Capital and Footpri...Read more
Pea-based tofu offers another alternative for plant-based protein
19 Apr 2021
UK-based tofu alternative manufacturer Peafu is looking to make a pea-based tofu product available to the market by 2022. Currently, the product is in the prototype phase.Read more
1 in 4 meat substitutes do not contain enough protein
14 Apr 2021
One in four plant-based protein options does not contain sufficient protein to be considered a source of protein, according to Irish industry watchdog Safefood in a new report. Despite the incongruity between 25% of labels professing products to be an ...Read more
IFF: enzymes can boost bakery sector with label-friendly solution
13 Apr 2021
Enzymes are the key to anchor clean label formulation strategies in the bakery sector, International Foods & Fragrances (IFF) said in a recent webinar. With demand from consumers for natural ingredients reaching new heights, the flavor company posited ...Read more
DSM acquires Amyris’ bio-based flavors and fragrances business
9 Apr 2021
Netherlands-based Royal DSM acquired the flavor and fragrance bio-based intermediates business of California-based Amyris in order to extend the Dutch corporation’s presence in bio-based flavor and fragrance ingredients. The transaction was completed o...Read more
Vegan ingredients maker gets $11M in seed funding
7 Apr 2021
Vegan ingredient maker Nourish Ingredients received $11 million in a seed funding round led by Hong Kong billionaire Chris Liu’s Horizons Ventures and the Australian government’s Main Sequence Ventures. Horizon Ventures is known for providing early-sta...Read more
Pig-free pepsin comes to market from Clara Foods
22 Mar 2021
Following six years of research, biotech ingredients maker Clara Foods rolled out the first commercially-available, animal-free pepsin enzyme that is is free of antibiotics and hormones as well as being vegan, Kosher and Halal, according to a press rel...Read more
Follow Your Heart dips into pancake batter
17 Mar 2021
Trailblazing vegan brand Follow Your Heart has entered a new category with the launch of its Rocket Cakes bottled pancake batter mix. The mix is a refrigerated batter made from corn, white rice and millet flours and is gluten-free, soy-free and non-GMO...Read more
Food allergies are impacting more than half the U.S. population
15 Mar 2021
Just over half of the U.S. population (51%) is impacted by food allergies or sensitivities, according to a new study by That’s It which used the Suzy marketing platform. This number is not necessarily those who have to contend with food allergies thems...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation