Watson launches gluten-free premix

Watson has announced the commercialisation of VitaBOOST10, a vitamin and mineral premix specifically formulated to complement gluten-free products. For those who suffer from a digestive disorder, it can be especially important to eat a balanced diet, choosing foods that are a good source of vitamins and minerals, the company notes. VitaBOOST10 is a vitamin-mineral premix […]

Watson has announced the commercialisation of VitaBOOST10, a vitamin and mineral premix specifically formulated to complement gluten-free products.

For those who suffer from a digestive disorder, it can be especially important to eat a balanced diet, choosing foods that are a good source of vitamins and minerals, the company notes. VitaBOOST10 is a vitamin-mineral premix that is said to contain ten essential vitamins and minerals that dieticians recommend those with coeliac disease and other digestive disorders make a part of their regular diet.

Watson points out that coeliac disease is an autoimmune disorder that damages the villi in the small intestine, making it hard for those with the disease to absorb nutrients in food – and for this reason, those with coeliac disease are more susceptible to developing vitamin and mineral deficiencies. To compound this problem, many gluten-free products are not enriched, the company says, and have lower amounts of the vitamins found in wheat-based products.

“While there have been major improvements in the overall quality of gluten-free products over the last few years, especially in terms of taste and texture, there has been relatively little innovation in terms of nutrition,” said Moira Watson, VP of Marketing and Communications at Watson. “As the market continues to mature, we believe that we will see an increased interest in nutritional claims. Already, many of the major gluten-free brands have introduced whole grain offerings. We believe that this focus on nutrition will continue to evolve to include not only whole grain, but high fibre, high protein as well as basic fortification claims.”

Said to be perfect for all gluten-free applications, VitaBOOST10 is formulated to provide 15% of the daily value of these vitamins and minerals per serving. The company says that all of Watson’s nutritional premixes are formulated with assay-verified ingredients and undergo physical and chemical tests by validated analytical procedures prior to being released for shipment so customers can be sure that their products meet label claims. All of Watson’s gluten-free products, including this premix, are certified gluten-free by the Gluten Intolerance Group.