Züpa Noma launches

27 Jun 2016

Sonoma Brands, a consumer products incubator and venture fund, has launched its first branded product in Züpa Noma, a single-serve and family sized chilled vegetable soup.

Züpa Noma launches

Sonoma Brands, a consumer products incubator and venture fund, has launched Züpa Noma, a single-serve and family sized chilled vegetable soup. "Whole without the bowl," Züpa Noma is said to offer a convenient, on-the-go meal replacement or snack.

Sonoma Brands launched in January 2016 and Züpa Noma marks the first brand to launch under the Sonoma Brands incubator umbrella.

"Sonoma Brands' mission is to push boundaries, invigorate dormant categories and adapt to ever-changing consumer needs," said founder of Sonoma Brands, Jon Sebastiani. "The $8 billion soup category is ripe for disruption and we believe that Züpa Noma will revitalize the category with innovation, fresh ingredients and flavour that deliver a liquid feast. Growing up in the rich agricultural community of Sonoma, growing grapes, I have a deep-rooted appreciation for quality ingredients and that has influenced the high quality, organic vegetables that are found in our HPP produced fresh Züpa Noma soup."

The name of this "better-for-you" brand stems from the rich history of the region that Sonoma Brands calls home. Züpa Noma comes in six flavours that reflect the culinary traditions of Sonoma, including Organic Tomato Gazpacho, Organic Yellow Pepper Habanero, Organic Beet Orange Basil, Organic Tomatillo Jalapeno, Organic Carrot Coconut Lime and Organic Cucumber Avocado Fennel.

Züpa Noma is certified organic, and is described as low-glycaemic, nutrient dense, high in fibre and absolutely delicious as well as being low in calories, low in sugar and offering a great source of vitamins, with ingredients such as pumpkin seeds, olive oil, turmeric and ginger.

Related tags

New

Related news

Glanbia announces performance nutrition ingredients

Glanbia announces performance nutrition ingredients

25 May 2018

Glanbia Nutritionals has announced what it describes as two new pioneering and innovative performance nutrition ingredients for formulation in functional beverages in Europe, the Middle East and Africa.

Read more 
Ecotrophelia UK shortlist announced

Ecotrophelia UK shortlist announced

24 May 2018

The growing trend for plant-based diets has inspired the teams that have entered this year’s student food innovation competition – Ecotrophelia UK. All five of the shortlisted products are meat-free and four are also vegan.

Read more 
Healthcare continuum drives Lonza growth

Healthcare continuum drives Lonza growth

10 May 2018

Lonza has reported what it describes as a positive start to 2018 with businesses along the healthcare continuum as growth drivers.

Read more 
Arla enters breakfast food-to-go market

Arla enters breakfast food-to-go market

9 May 2018

Arla Foods is set to launch into the breakfast food-to-go market with the introduction of its new Milk & Oats range of ready to drink beverages.

Read more 
Eurofins to acquire Covance Food Solutions

Eurofins to acquire Covance Food Solutions

7 May 2018

Global life sciences company LabCorp has announced that it has entered into a definitive agreement under which Eurofins Scientific will acquire the Covance Food Solutions business from LabCorp for $670 million.

Read more 
Engaging with the Instagram generation

Engaging with the Instagram generation

3 May 2018

Colourful, exotic and unusual foods are on the rise as a growing number of consumers look for food experiences they can share on social media.

Read more 
New shake makes children taller

New shake makes children taller

1 May 2018

Nutritional Growth Solutions is introducing Healthy Height, a kids’ protein shake the company says is clinically shown to improve children’s height, to the European market.

Read more 
Mintel: Europe leads on private label launches

Mintel: Europe leads on private label launches

27 Apr 2018

Europe accounted for over half (57%) of all private label launches with premium claims globally in 2017, according to new research from Mintel Global New Products Database (GNPD).

Read more 
Ohly launches maple syrup powder

Ohly launches maple syrup powder

1 Aug 2016

Ohly has launched a new Maple Syrup Specialty Powder. The latest addition to the ProDry range is said to deliver authentic maple syrup flavour and sweetness in a free flowing powder form.

Read more 
Welch's extends FruitWorx

Welch's extends FruitWorx

8 Jul 2016

Welch’s Global Ingredients Group has launched FruitWorx Concord Grape Juice Powder, extending a range that already includes a range of Concord and Niagara grape-based fruit pieces, flakes and pastes.

Read more