sponsored content
A new corporate identity for Faravelli
11 May 2018A new visual identiy, a new adv campaign and website to promote its message "a new way of looking at the future, continuing to be oneself, with style"
2018 marks for Faravelli – global leader distributor of ingredients and
raw materials for all industry fields - the beginning of a new “era”. A new way
of being oneself for a solidly Italian family business with a strong
cosmopolitan spirit, always projected into the future while remaining a proud guardian
of its past.
An operation that involved all the touchpoints of the brand, from the
coordinated image to the communication formats, passing through the creation of
the first "Brand Manual", to give value to an exciting story which
started 92 years ago in Milano thanks to the talent and entrepreneurial spirit
of its founder, Giusto Faravelli
The starting point of the entire rebranding operation was the revisiting
of the company logo; a
"soft" restyling, in which traditional colors and shapes were purposely
maintained while working on new graphic and textual balances.
The real turning point is actually conceptual: unique for all the
group's companies and with the name synthesized in FARAVELLI tout court, the new logo expresses the
precise intention to present the company as a sole system and sole identity.
Completely new to the logo was the creation of a corporate pay-off - "The Best Ingredient". Evocative
of the core business, it is at the same time figurative and strongly assertive.
Its purpose is to highlight that FARAVELLI not only distributes the best
ingredients for the industry but has always been above all a strategic partner
serving the customer.
In fact, FARAVELLI is the best "ingredient" for a successful
business.
The new corporate identity is also the absolute protagonist of the
creativity of the new multi-subject campaign “The Best ingredients”
The brand is interpreted through eye-catching visuals with an aim to give
the new identity the maximum visibility.
Finally, a new website (in fact, seven: one global and one for each
local office, in the context of the "think
global act local", the path taken by the company since its foundation).
Easy to navigate both from desktop and mobile, it is characterized by an
alternative visual format and a showcase where customers and suppliers will
find information on the many activities that FARAVELLI carries out in Italy and
in the world.
"FARAVELLI
proposes itself with a new coordinated image, more innovative, coherent and
international and looks confident in the future, while continuing to be itself - says Luca Benati, CEO - The new Corporate Identity was designed
to give value to an exciting story that we have been living for more than 90
years, under one brand for the entire system made up of highly professional
people, operating in every part of the world. "