Ajinomoto flavors to be distributed in North America by Canadian company5 Jun 2020
Food ingredient producer and distributor Caldic Canada will be the exclusive distributor of Ajinomoto’s savory ingredients across the Canadian market. Although financial details were not disclosed, this distribution agreement will take effect beginning on August 1, 2020.
Although Ajinomoto produces a wide range of flavor products, this new distribution agreement will focus on the Japanese flavor company’s monosodium glutamate, flavor enhancers, transglutaminase and Asian sauces.
It is noteworthy that one of the primary flavor ingredients that Caldic Canada will be distributing is monosodium glutamate or MSG. Since the middle of the last century, this additive has been burdened by a reputation that it causes headaches, dizziness and general weakness. In consequence, consumers have spent decades avoiding it. Yet, this flavor enhancer has never really disappeared altogether from commercially-produced products.
In fact, the use of this oft-shunned ingredient is far from slowing. Ajinomoto, who is responsible for about 70% of the U.S. MSG market, says its MSG sales are increasing at about 5% annually, reported Food Dive.
This seasoning is also an integral part of Asian food, a segment that is experiencing a growing interest in North America. As consumers steadily expand their culinary horizons through social media and travel, ethnic flavors have begun to rise to the top of the list of flavors North Americans want to consume. According to last year’s Frito-Lay U.S. Snack Index survey, flavors hailing from mainland Asia are ranked second in terms of popularity, right behind Latin America. Increasing demand for Asian flavors will play well for Caldic Canada who will also be distributing an array of Ajinomoto’s liquid sauces.
However, flavor enhancers and MSG are not just used in Asian food. Ranch dressing, chicken sandwiches at fast-food chains and canned soup all benefit from the enhanced flavor profile imparted by MSG. And it seems that the demand for flavorful food is only continuing to grow.
The global food and beverage flavoring market is forecast to hit $18.1 billion by 2023, up from $12.4 billion in 2016, according to Allied Market Research. In foodservice, the figures are even brighter. About 40% of the market for flavor enhancement is in the B2B segment that is dominated by takeout, foodservice and restaurants. This totals up to $18.3 billion with Ajinomoto estimating a growth rate between 2011 and 2025 at 3.2%. If this prediction proves true, Caldic Canada will shortly find itself benefitting from this distribution deal.
Chr. Hansen sells natural colors business unit to private equity firm
15 Oct 2020
After considering a sale for several months, Chr. Hansen sold its natural colors business to private equity firm EQT IX for EUR 800 million. The deal is expected to officially close in 2021.Read more
Roquette to open world’s largest pea protein plant in Canada
14 Oct 2020
As the food industry continues to grapple with the fallout from COVID-19, French ingredient manufacture Roquette remains undaunted in its efforts to ramp up production of its pea protein. The company began investing in expanding its production capabili...Read more
Canadian non-alcoholic beer brand raises $4 Million
15 Sep 2020
Canadian non-alcoholic beer brand Partake Brewing raised $4 million in a Series A funding round led by San Francisco-based equity firm CircleUp Growth Partners. Additional participation in the round came from Export Development Canada (EDC), Natural Pr...Read more
French meat producers found to not abide by labeling requirements
15 Sep 2020
More than one-third of French meat producers are not complying with meat labeling and traceability requirements, according to an investigation by the country’s Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF).Read more
Enfamil launches infant formula containing A2 milk proteins
14 Sep 2020
Infant formula brand Enfamil launched a new, FDA-regulated line containing only A2 milk proteins and the omega-3 protein DHA, a key building block in brain and eye development. The A2-only dairy is sourced directly from European cows that naturally pro...Read more
Nestlé launches plant-based tuna alternative, Vuna
7 Sep 2020
Nestlé is taking a dive into the plant-based seafood market with its new faux tuna brand Vuna. The plant-based tuna debuted in Switzerland in August under the company’s Garden Gourmet line where it is available for retail as well as sold in pre-made sa...Read more
New alternative protein fund raises $23 million in capital
2 Sep 2020
New alternative protein venture capital fund, Lever VC, announced that it has $23 million in commitments. The fund will focus on investing in early stage plant-based and cell-cultivated meat and dairy companies. The company said that it remains open to...Read more
Beyond Meat launches new e-commerce platform
27 Aug 2020
The next battleground for the plant-based protein movement is shaping up to be e-commerce. Today, Beyond Meat announced its very own online shop where consumers can order a variety of Beyond Meat products, including burgers, sausages, crumbles and brea...Read more
Australia’s The Product Makers create gold chocolate using sugar cane extract
13 Aug 2020
Australian ingredients company The Product Makers (TPM) has gone for the gold and isolated a sugarcane extract called Saccharum officinarum to create a golden chocolate. The company says that the extract can be used as a natural colorant but also has p...Read more
California-based New Age Meats raises $2M in seed funding
12 Aug 2020
Cultivated meat company, New Age Meats announced that it raised $2 million in a seed extension round led by the investment firm TechU Ventures. With this supplemental money, the company plans to further expand its R&D, invest in further automation and ...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation