Callebaut launches Happy Chocolate

9 Feb 2016

Barry Callebaut has developed ‘Happy Chocolate’, a range of chocolate with what it says are proven health benefits including high cocoa content and antioxidants (cocoa flavanols), and low sugar.

Callebaut launches Happy Chocolate

Millennials and Healthy Agers are looking for wholesome chocolate experiences, Barry Callebaut claims. To cater to their needs, the company has developed ‘Happy Chocolate’, a range of chocolate with what it says are proven health benefits.

The new range is said to be high in cocoa content and rich in antioxidants (cocoa flavanols), low in sugar, rich fibres, dairy or lactose free and to be perfectly combined with (super) fruits and nuts. “Millennials and Healthy Agers want to celebrate and actively enjoy life,” said Bas Smit, Global and European Marketing Director of Barry Callebaut. “With our range of Happy Chocolate, consumers can enjoy chocolate indulgences that are both delicious and good for you.”

‘Happy Chocolate’ is said to be the result of seven years of intense research and development. A newly developed process preserves up to 80% of the cocoa flavanols naturally present in the cocoa bean; these flavanols are, says Barry Callebaut, destroyed in conventional chocolate-making processes.

Barry Callebaut notes that its customers can also make use of the company’s EU approved health claim if this would fit their brand positioning, claiming that it is the only chocolate company in the world allowed to use a health claim for cocoa and chocolate products.