News
Celestial Seasonings launches new beverages
21 Jul 2015Celestial Seasonings has launched several new lines of coffeehouse-style beverages featuring the goodness of tea plus what the company says are on-trend flavours like Dirty Chai and Matcha Green. The brand’s new Celestial Lattes are available in both ready-to-drink bottles and concentrated formats, while new Celestial Teahouse Chai Teas are offered in traditional tea bags. […]
Celestial Seasonings has launched several new lines of coffeehouse-style beverages featuring the goodness of tea plus what the company says are on-trend flavours like Dirty Chai and Matcha Green. The brand’s new Celestial Lattes are available in both ready-to-drink bottles and concentrated formats, while new Celestial Teahouse Chai Teas are offered in traditional tea bags.
“Consumer demand is growing for coffeehouse-style beverages that provide the benefits of tea without sacrificing exciting new flavors,” said Tom Arcuri, vice president of sales and marketing at Celestial Seasonings. “We’re excited to provide tea drinkers with the bold, indulgent flavors that they crave in the convenient formats they prefer.”
The company says that Celestial Lattes are inspired by the “secret menus” of the world’s best coffeehouses, where discerning consumers can request customised blends. These barista-style beverages are offered in ready-to-drink 9.5 oz. bottles and as concentrates that allow consumers to customise their lattes with their choice of milk or any non-dairy alternative. Celestial Lattes are available in four flavours:
- Dirty Chai – lively masala chai spiked with a shot of bold espresso
- The Godfather – authentic masala chai with bold espresso and rich cocoa
- Mountain Chai – a traditional masala chai with ginger, cardamom and cloves
- Matcha Green – a smooth blend featuring traditional matcha green tea powder
Celestial Teahouse Chai Teas are said to combine the bold, coffeehouse-style flavours that tea consumers increasingly demand with the convenience and portability of bagged teas. Based upon a traditional masala chai recipe, Teahouse Chai Teas include:
- Dirty Chai – lively masala chai spiked with a shot of bold espresso
- Coconut Thai Chai – authentic masala chai plus coconut flavor and Thai spices
- Mountain Chai ¬– a traditional masala chai with ginger, cardamom and cloves
- Decaf Mountain Chai – a true masala chai with decaf black tea and fragrant spices