Chobani extends Flip range

23 Jul 2015

Chobani has introduced three new Chobani Flip products as part of its largest portfolio expansion to date. Said to be one of the fastest-growing platforms in the dairy category, Chobani Flip is the company’s offer for a better afternoon snack, combining Greek Yogurt with natural ingredients to mix in. Chobani is introducing Peanut Butter Dream, […]

Chobani extends Flip range

yogurt-pot-spoon-full-45299222Chobani has introduced three new Chobani Flip products as part of its largest portfolio expansion to date. Said to be one of the fastest-growing platforms in the dairy category, Chobani Flip is the company’s offer for a better afternoon snack, combining Greek Yogurt with natural ingredients to mix in.

Chobani is introducing Peanut Butter Dream, Coffee Break Bliss and a Limited Batch Strawberry Summer Crisp – all apparentlt inspired by creations crafted at the Chobani SoHo cafe in New York.

“This year we’ve really pushed the flavour boundaries of Greek Yogurt as we continue making products that give our fans better options throughout the day, and we’ve been especially blown away by the love for our Flip products,” said Peter McGuinness, Chief Marketing Officer, Chobani. “In the first half of this year Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani, and our new creations are absolutely delicious, delivering a thoughtful snack made with only natural ingredients.”

“These are some of our most exciting flavours yet, using real ingredients and unique flavour combinations to continue to rethink how people can enjoy Greek Yogurt,” said Kai Sacher, Vice President, Global Research & Development, Chobani. “It’s a testament to our mission to give more people—from toddlers’ pouches to afternoon snacks to evening dessert—more ways to enjoy food made with only natural ingredients.”

Building on what it says is the success of its Limited Batch portfolio, which taps into unique fruits and ingredients, Chobani is launching Limited Batch Plum and bringing back Chobani Watermelon, both available through August.