Danone invests in French organic baby food startup

4 Oct 2017

Danone Manifesto Ventures has become a shareholder of Yooji, the French start-up aiming to revolutionise baby food by providing frozen portion-sized organic products.

Danone invests in French organic baby food startup

Danone Manifesto Ventures has become a shareholder of Yooji, the French start-up aiming to revolutionise baby food by providing frozen portion-sized organic products. This investment is the fourth of Danone Manifesto Ventures in a year, building, says the company, on their commitment to support companies at the forefront of bringing about the alimentation trends of tomorrow.

Founded in September 2012, Yooji responds to what is said to be a growing demand from parents for high-quality healthy baby meals which are easy and convenient, yet remain as close as possible to home-cooked meals. All products are sourced from organic farms and cooked in France with 100% natural ingredients, without salt or additives. Its products are sold in more than 600 stores throughout France.

Yooji will continue to operate independently, with the development of the business remaining entirely in the hands of its existing management team.

Danone Manifesto Ventures, launched at the end of 2016, is a corporate venture capital unit financed by Danone, with the mission of supporting the development of innovative companies with high growth potential which share its vision of alimentation.

Launched at the end of 2016 by Danone, Danone Manifesto Ventures is a corporate venture capital unit with the mission of supporting the development of innovative companies with high growth potential which share its vision of alimentation. Its purpose, in line with Danone's strategy: developing new offers to encourage healthier eating and drinking practices, in order to satisfy the ever-increasing expectations of demanding consumers. Through this unit, Danone provides financial and operational support to these companies while giving them access to its teams around the world, along with the independence they need to grow their entrepreneurial project. To date, Danone Manifesto Ventures has completed four investments including Yooji and Michel & Augustin in France, along with Farmers Fridge and Accel Foods in the United States.