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Daring Foods launches 'chicken' in USA

Daring Foods, who claim the first plant-based chicken made from only five non-GMO ingredients, has announced its arrival in the US through a strategic partnership with family-run butcher and food service supplier, Rastelli Foods Group.

Through the multi-million dollar deal partnership, Rastelli Foods Group will be the exclusive national distributor of Daring Foods, bringing its plant-based chicken to restaurants and retailers throughout the country. In addition, Rastelli's will support Daring's push into direct-to-consumer product delivery in February 2020.

This marks a new chapter in plant-based alternatives, the company claims – created from simple ingredients that customers will have no trouble recognizing, yet mimics chicken in both texture, versatility and taste. Chicken is one of the most popular meat products in the world, Daring says, with many families consuming it six to ten times a week.

"Our goal with the launch of Daring Foods was to make the swap to plant-based meat as simple as possible. We focused on bridging the taste gap, successfully taken on the daunting task of replacing a beloved staple in our diet with an alternative that you can cook with, tastes great and is good for you," said Ross Mackay, co-founder & CEO of Daring foods. "After 24 months of hard work, introducing Daring is an incredibly important step for us. With Rastelli's we reach customers across the nation all at once, we are not limited in any way. We could not imagine a better partner both business-wise and with deep expertise in the food business. We are ready for people to finally fall in love this amazing product."

With an annual global revenue of $450 million, 800 employees worldwide, and clients in the thousands - including retailers such as costco.com and bjs.com -- Rastelli Foods Group has, says daring, the ability and reach to deliver Daring Foods to every plate in the U.S. The alternative meat space is expected to grow to by $85 billion USD by 2030 and Rastelli Foods Group says it strongly believes its partnership with Daring Foods will help contribute to a large portion of that growth.

"Rastelli's is a protein company, not just a meat company. We're here to fill the center of your plate with the best and most delicious foods – no matter if they come from an animal or a plant. The moment I tasted Daring chicken, I immediately knew this was something unique. Daring fulfills all our requirements for clean, responsibly sourced products. They epitomize what customers have wanted all along, a clean label product that is not a novelty but meant to be eaten every day and easy to cook by almost anyone," said Ray Rastelli Jr., President of Rastelli Foods Group.