DDW intros purple colouring

14 Jul 2016

DDW has introduced a new food colour derived from a purple corn hybrid cultivated in the U.S and said to deliver a vibrant red to purple hue, depending on pH, with a clean, neutral taste.

DDW intros purple colouring

DDW has introduced a new food colour derived from a purple corn hybrid cultivated in the U.S. The non-GM, kosher colouring is said to deliver a vibrant red to purple hue, depending on pH, with a clean, neutral taste. Food and beverage companies may simply list “purple corn juice colour” or “coloured with vegetable juice” on ingredient statements. DDW says that its customers will benefit from the innovative colour’s safe, sustainable, traceable and transparent supply chain.

DDW will employ water extraction of the purple corn colour at its manufacturing facility in Port Washington, Wisconsin. Samples are available. Applications for the anthocyanin colouring include juice drinks, energy/sports drinks, some enhanced waters, fruit preparations, yogurt, salad dressing, snacks, cereals, and confectionery products.

“Our customers prefer documented control from seed to sale, and we’re excited to provide a new solution using a domestic crop that’s a sustainable, scalable source of colour,” said Elaine Gravatte, president and chief operating officer, DDW.