Do Smells Lead to a Healthier Diet?6 Jun 2012
Each food industry professional knows how the colour, appearance, noise, smell … influence gustative pleasure and food preferences. But no one knew that they influenced nutritional choices. The fragrant smells of family recipes are strong enough to trigger appetite, at any level of satiety. On the contrary, everyone have experienced odourless period of time, with […]
Each food industry professional knows how the colour, appearance, noise, smell … influence gustative pleasure and food preferences. But no one knew that they influenced nutritional choices.
The fragrant smells of family recipes are strong enough to trigger appetite, at any level of satiety. On the contrary, everyone have experienced odourless period of time, with runny nose, when food desire is gone.
Besides that, as a nutritionist, I know how dangerous can be a buffet for nutritional balance. One is tempted by exaggerated servings of food that he is not used to. So what will happen if you go close to a “smelling home made buffet”?
According to a new study, the smell of melon from a buffet of starters will encourage you to choose the salad rather than the salami. On the dessert buffet, the smell of pears leads to a low-in-calorie dessert, while, on the other hand, the scent of strawberries leads to cakes & sweets (61% of the participants who have smell a strawberry aroma have chosen to eat sugary stuff). Could this be the memory of the strawberry flavoured sweets of childhood?
These are the results of the Science Centre of taste and nutrition of INRA in Dijon: the smells are olfactory starters that influence eating behaviours, but not always in the same way. They are strongly impacted by the food culture of each eater, an intimate past made up of words, aromas, memories associated with family or social circles.
More generally, this study deals with complex components such as food memory, taste & olfactory sensations, cognitive psychology, and cultural choices.
Would the secret of a balanced diet remain in the scents of the atmosphere and the smell that pervade our living spaces?
A new way for professionals, who would be able to offer “healthy atmospheres”.
Additives in US food products up 10% since 2001
18 Jul 2023
New research revealed that 60% of foods purchased by Americans contained technical food additives as of 2019, which was a 10% increase since 2001.Read more
Industry first: The Netherlands approves cultivated meat and seafood tastings
17 Jul 2023
The Netherlands has become the first country in Europe to approve tastings of cultivated meat and seafood in controlled environments, yet there is still a long way to go before widescale commercialisation is achieved.Read more
One-fifth of Brazilian whey protein products mislabelled
12 Jul 2023
One fifth of whey protein products sold in Brazil are mislabelled, according to one small survey, as the Latin American trade association ALANUR calls on authorities to act against brands that inappropriately advertise the nutritional attributes of the...Read more
New Nordic nutrition guidelines emphasise plant-based eating
11 Jul 2023
Nordic scientists and experts are now recommending that people should consume less meat and more plants for both their health and the health of the planet.Read more
Manufacturers await groundbreaking aspartame safety review
10 Jul 2023
The WHO’s International Agency for Research on Cancer (IARC) is preparing to release its findings on whether the sweetener aspartame is a possible carcinogen.Read more
Food sector pushes unhealthy choices on consumers, new report shows
7 Jul 2023
Regulators and retailers must take action to prevent European consumers from being led to make unhealthy food choices, experts say.Read more
How to revive stagnating plant-based meat sales
6 Jul 2023
Sales of plant-based meat are stagnating, products are being withdrawn, and brands are declaring bankruptcy – but Rabobank’s RaboResearch has identified five strategies that could help revive the category, and precision fermentation could be an NPD gam...Read more
UK consumer trust in supermarkets falls to nine-year-low
5 Jul 2023
Research by UK consumer review organisation, Which?, reports decreasing levels of trust in the food industry, with two-thirds of shoppers feeling ripped off.Read more
UK retailers flout unhealthy product regulation
4 Jul 2023
UK retailers are continuing to promote unhealthy products that are high in fat, salt, and sugar (HFSS) despite recent regulation that bans such practices.Read more
Are Dutch supermarkets committed to human rights?
3 Jul 2023
Dutch supermarkets lack widespread measures to respect human rights in supply chains, research project Superlist Social's inaugural report finds.Read more