Dutch researchers work to discover the key to consumers’ ideal snack17 Aug 2020
Dutch researchers found that people associated their ideal snack with the words “warm,” “sweet,” “cold,” “savory,” and “healthy.” The study, which looked at divorcing healthy and unhealthy labels from an ideal snack, found that these specific adjectives were not reflected in these participants’ descriptions when focused on the health of a snack. Instead, consumers looked for options to be “tasty” when perceived through the lens of healthy or unhealthy.
Due to the explorative nature of the research that employed word association, researchers said that they could not formulate a hypothesis on their findings. However, the findings suggest that the idea of an ideal snack is not necessarily a healthy snack, but that the concept is not at odds with being good for one’s health.
Researchers found that snacking behavior is influenced by today’s “obesogenic” environment that hammers home the message that qualities such as sweetness, saltiness and fat are emblematic of tastiness. However, although tastiness was considered important for both healthy and unhealthy snacks, the words used to describe tastiness in an ideal snack were closely linked to texture and did not exclusively feature unhealthy qualities, suggesting that the association of taste with unhealthy is a matter of habit and that tasty foods could have a broader definition.
Despite consumers continuing to widely partake in unhealthy snacking, the market for healthy snacks is ballooning. Frito-Lay found that both better-for-you products and functional health benefits would be some of the top trends driving snacks in 2020, and a NutritionInsight report found that half of Generation X wants to limit their sugar intake while snacking and over half of baby boomers are looking to improve their diets to become healthier.
However, this study suggests that the healthfulness of a snack is not the primary motivator behind a person’s decision to purchase a product. Instead, taste may be at the top of the list. The study noted that the notion of “healthy” food was often associated with giving up good taste. As a result, unhealthy snacking options are perceived to be more satisfying than healthy alternatives and people were found to consume more of a “healthy” snack in order to reach the same level of satiety as someone who indulged.
This study aimed to synthesize the apparent contradictory relationship between health and taste to offer “a good understanding of what an ideal snack that meets both health and hedonic criteria should be like.”
These findings will undoubtedly be valuable to manufacturers that are looking to debut snacks that appeal to a wide range of consumers as the snacking trend continues to take hold. Global market research firm Innova Market Insights found that people are replacing their three square meals with multiple mini-meals at a large scale. The research showed that 46% of people have a salty snack in the afternoon and 37% enjoy a salty bite to eat in the evening.
Kellogg’s pilots cereal boxes designed for the blind in the UK
22 Oct 2020
With research revealing that 9 in 10 people that are visually impaired find it difficult or impossible to read the information on food packaging, Kellogg chose to alter its packaging to make that information more accessible to a larger demographic.Read more
General Mills looks to sell its Yoplait brand
21 Oct 2020
General Mills is looking to potentially offload its controlling stake in Yoplait, according to the French industry publication L’Agefi. The company is working with Morgan Stanley as it considers a sale.Read more
PepsiCo brings Bubly flavor drops to its SodaStream machines
20 Oct 2020
PepsiCo is combining two of its sparkling water brands with the introduction of Bubly Drops for its SodaStream platform. The drops will be available in six flavors – Grapefruitbubly, Blackberrybubly, Limebubly, Strawberrybubly, Mangobubly and Cherrybub...Read more
AB Inbev completes its acquisition of the Craft Brew Alliance
16 Oct 2020
The merger of AB InBev and the Craft Brew Alliance (CBA) is now finalized following the divestiture of brewery operations in Hawaii. In September the U.S. Department of Justice approved the companies’ decision to sell CBA's Kona Brewing operations in H...Read more
Chr. Hansen sells natural colors business unit to private equity firm
15 Oct 2020
After considering a sale for several months, Chr. Hansen sold its natural colors business to private equity firm EQT IX for EUR 800 million. The deal is expected to officially close in 2021.Read more
Roquette to open world’s largest pea protein plant in Canada
14 Oct 2020
As the food industry continues to grapple with the fallout from COVID-19, French ingredient manufacture Roquette remains undaunted in its efforts to ramp up production of its pea protein. The company began investing in expanding its production capabili...Read more
In Ireland, Subway’s sandwich rolls are not legally bread
13 Oct 2020
The Irish Supreme Court ruled that Subway bread is not legally considered as such. Instead, its sugar content, which is five times above what Irish law specifies as the acceptable threshold for bread, lands the company’s sandwich rolls in the confectio...Read more
U.K. begins exporting beef to the U.S. for the first time since 1996
12 Oct 2020
After over two decades of prohibiting the importation of beef into the U.S. from the U.K., the government of the United States lifted the ban this October to allow for U.K. beef producers to trade across The Pond.Read more
Indian trade association calls to waive license renewals for food businesses
2 Oct 2020
As the lingering pandemic continues to upend routine business practices the world over, Indian trade association, the Federation of All India Vyapar Mandal, is requesting that the Food Safety and Standards Authority of India (FSSAI) not require license...Read more
Plant-based dairy is now available in toddler formulas
30 Sep 2020
Israeli-based Else Nutrition released its first plant-based toddler nutrition formula on Amazon at the end of September. However, the company is already conducting clinical trials to bring a vegan infant formula that replicates the nutritional properti...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation