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Euromonitor to host snacks webinar

Euromonitor has announced that it will host a webinar entitled “The State of Snacking: Brand Identity in a Rapidly Changing World” on May 13 at 3:00pm BST. The company notes that snacks make up nearly 40% of total packaged food in the US, and Millennials are becoming a significant driver of consumption, with their needs […]

Euromonitor has announced that it will host a webinar entitled “The State of Snacking: Brand Identity in a Rapidly Changing World” on May 13 at 3:00pm BST.

The company notes that snacks make up nearly 40% of total packaged food in the US, and Millennials are becoming a significant driver of consumption, with their needs for health and convenience leading to change, growth and competition in the US market.

The webinar will ask what brands can do to appeal to these consumers’ unique snacking habits? According to Euromonitor, the webinar will enable participants to learn about the key demographic and lifestyle factors driving growth in the savoury snack market; understand how the US market fits in a global context; and discover new ways to innovate and target consumer preferences.