Evolution Fresh, Dannon hit Starbucks

8 Apr 2015

Cold-pressed, High Pressure Processed (HPP) juice company Evolution Fresh and Dannon have launched Evolution Fresh Smoothies in 4,300 Starbucks stores in the Pacific Northwest, Northern California and in select Starbucks locations within grocery stores throughout the USA. These smoothies will, Dannon said, transform the $2.2 billion smoothie category, delivering delicious nourishment on-the-go with three flavours […]

Evolution Fresh, Dannon hit Starbucks

mango-smoothie-against-blue-background-32821327Cold-pressed, High Pressure Processed (HPP) juice company Evolution Fresh and Dannon have launched Evolution Fresh Smoothies in 4,300 Starbucks stores in the Pacific Northwest, Northern California and in select Starbucks locations within grocery stores throughout the USA. These smoothies will, Dannon said, transform the $2.2 billion smoothie category, delivering delicious nourishment on-the-go with three flavours of smoothies made with traditional, proprietary Greek non-fat yogurt and super-premium cold-pressed fruit and vegetable juice. Later this spring, Dannon said that innovations in the $7 billion yogurt category will follow with additional Evolution Fresh Greek Yogurt Products, Inspired by Dannon, including new fruit and Greek yogurt parfaits arriving in Starbucks locations nationwide this May, and fruit on the bottom Greek yogurts that hit grocery shelves nationwide this summer.

“Our customers are looking for foods with fewer ingredients that are minimally processed and taste great,” said Jeff Hansberry, president, Evolution Fresh. “That’s why it is so important for Dannon and Evolution Fresh to each bring what we do best. Customers will appreciate the simple ingredient list, creamy, proprietary high-quality Greek nonfat yogurt combined with fruit prepared to highlight the taste nature intended.”

“Our collaboration with Starbucks promises to make a significant contribution to Dannon’s mission to bring health through food to as many people as possible,” said Jeffrey Rothman, vice president of Marketing & Innovation for Dannon. “Combining the unique capabilities of both companies, we have crafted simple, delicious fruit and Greek yogurt products that are more accessible than ever before. This new range of Greek yogurt products has no artificial flavors, artificial sweeteners or preservatives, simple as that. And, because they will be available at both grocery stores and thousands of Starbucks retail locations, this partnership breaks new ground, making it even easier for Americans to enjoy yogurt-based products wherever and whenever they want.

Evolution Fresh Smoothies are available in three varieties:

  • Sweet Greens: A vegetable-forward smoothie made from an assortment of green vegetables with mango and banana.
  • Strawberry: A take on the classic strawberry smoothie with apple and banana
  • Mango Carrot: A sweet mango smoothie with a twist of carrot

The new product portfolio is the result of Evolution Fresh and Dannon’s collaboration to make delicious and simply designed offerings more widely accessible, Dannon said. The two companies worked together for two years to develop a proprietary Greek non-fat yogurt that is not only creamy, but is the perfect canvas for the fruit and vegetables used in these products.