FoodDrinkEurope announces commitment30 Sep 2015
On the 10th anniversary of the EU Platform for Action on Diet, Physical Activity and Health, FoodDrinkEurope – a founding member- has launched a new commitment: “Framework for Action on Diet, Physical Activity and Health”. FoodDrinkEurope says it is a major contributor to the work of the EU Platform and accounts for almost half of […]
On the 10th anniversary of the EU Platform for Action on Diet, Physical Activity and Health, FoodDrinkEurope – a founding member- has launched a new commitment: “Framework for Action on Diet, Physical Activity and Health”.
FoodDrinkEurope says it is a major contributor to the work of the EU Platform and accounts for almost half of all voluntary commitments and initiatives undertaken by Platform members since its launch. The Framework Commitment will further reinforce its action in support of the Platform, the organisation said, as it will gather a wide range of existing and new commitments taken by national federations, European sectors and individual companies, including SMEs. It will cover five key action areas:
Product Formulation and Innovation (including portion sizes)
Responsible Marketing and Advertising
Promoting Health Lifestyles
Through this framework concept, FooDrinkEurope says that the food and drink industry will step up its efforts to deliver on the following concrete objectives:
Continue promoting and leveraging the national, European and global (voluntary) industry initiatives in the area of diet, nutrition and health that are already in place (e.g. commitments, pledges etc.)
Act as a catalyst to trigger further action, by encouraging members and associations, especially SMEs to sign up to this framework initiative on a voluntary basis, and help achieve the Platform’s objectives
Identify and share good practices across the EU
FoodDrinkEurope said it will will act as an enabler for the submission of individual commitments/actions under the Framework, and consequently under the EU Platform. FoodDrinkEurope aims to report annually on the progress of this initiative under the existing EU Platform monitoring framework. As a next step, FoodDrinkEurope will explore the opportunity to broaden the scope and magnitude of the commitment by seeking collaboration with interested food chain partners.
FoodDrinkEurope’s membershgip comprises major food companies and national federations. Its mission is to facilitate the development of an environment in which all European food and drink companies, whatever their size, can meet the needs of consumers and society, while competing effectively for sustainable growth.
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