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FrieslandCampina to reorganise to improve responsiveness, innovation
18 Aug 2017FrieslandCampina intends to simplify its organisation into four global business groups: Consumer Dairy, Specialised Nutrition, Ingredients and Basic Dairy.
FrieslandCampina intends to simplify its organisation into four global business groups: Consumer Dairy, Specialised Nutrition, Ingredients and Basic Dairy. A less complex structure will, the company says, enable FrieslandCampina to more decisively respond to market developments and to innovate better with respect to strategic priorities. The objective of the new structure is to further improve the company both operationally and commercially and so durably generate more value for the member dairy farmers. The new organisation will be operational as of 1 January 2018.
The new FrieslandCampina Consumer Dairy business group will be composed from the current consumer-driven business groups FrieslandCampina Europe, Middle East & Africa, FrieslandCampina Asia and the consumer-focused activities of FrieslandCampina Cheese, Butter & Milkpowder. The new FrieslandCampina Specialised Nutrition business group will focus on speciality food, such as infant nutrition, sports nutrition and nutrition for elderly people in view of the increasing importance of these high-value markets for FrieslandCampina. Two business groups will target the business to business market: FrieslandCampina Ingredients with the production and sales of ingredients and FrieslandCampina Basic Dairy with the production and sales of basic products, such as cheese, butter and milk powder to the food industry and retail. The latter is also responsible for optimising the milk processing.“Our route2020 strategy is focused on better nutrition for consumers and a good living for our farmers, now and for generations to come,” said Roelof Joosten, CEO. “In order to remain successful, we have to respond quicker to changes in consumer demand, customer needs and social developments. We can accomplish this by granting the business groups more independence and accelerating the decision-making process. With the simplification of the organisation and targeted innovations we invest in further strengthening our brands in the areas of speciality food, milk and other dairy-based beverages, yoghurt, quark, cheese and ingredients.’