News

Frutarom acquires French flavours and extracts company

7 Apr 2017

Frutarom has acquired René Laurent of France with activity also in Morocco as well as natural extracts activity known as BFA for approx. $21.3 million (€20 million).

Frutarom has acquired René Laurent of France with activity also in Morocco as well as natural extracts activity known as BFA for approx. $21.3 million (€20 million).

Rene Laurent estimates its sales volume in the 12 month period ended March 2017 as having amounted to approx. $13.2 million (approx. €12 million).

Founded in 1885, René Laurent engages in the development, production and marketing of flavours and natural extracts. René Laurent has two production sites (one focusing on sweet flavours and the other on savoury flavours), and an R&D centre near Cannes, in Grasse, France, an area at the heart of the French flavuors industry, plus a production site near Casablanca, Morocco, where natural herbal extracts activity is carried out for both the field of natural flavours and the field of antioxidants for food protection. René Laurent has a broad customer base in Europe, mainly in France, as well as in French speaking countries in Africa such as Morocco, Cameroon and Ivory Coast, and in Asia. René Laurent has approximately 100 employees. René Laurent’s activity is said to be synergistic with Frutarom’s activity in the field of flavours which the company says has grown in recent years at a much faster rate than the market, as well as with Frutarom’s activity in natural extracts which is directed towards the areas of both natural flavours and food protection.

"The René Laurent acquisition is the first acquisition in the field of flavors made by Frutarom in the large and important French market and its first acquisition of a factory for plant extracts in Morocco,” said Ori Yehudai, President and CEO of Frutarom Group. “We intend to unite René Laurent’s R&D and sales and marketing platforms, in both the areas of sweet flavors and of savory, with Frutarom’s European R&D and sales and marketing platforms in order to realize and leverage the abundant cross-selling opportunities between their activities and to capitalize on the many synergies brought about by combining René Laurent’s activity with Frutarom’s substantial existing activity in Europe. René Laurent’s R&D and sales and marketing platforms in Asia and Africa will be combined with Frutarom’s platforms. The René Laurent factory in Casablanca, Morocco, will be integrated into Frutarom’s natural extracts operations so that Frutarom can benefit from the competitive cost structure and geographic proximity to the agricultural growing areas for very important plants serving as raw materials for our activities.”

“The acquisition of René Laurent is the continuation of Frutarom’s implementation of its rapid and profitable growth strategy and fulfillment of its vision ‘to be the preferred partner for tasty and healthy success,’” said Yehudai. “The acquisition will contribute to significantly strengthening our position in the French market where until now we have not had local flavors production and will also help expand our activity in the fast growing French speaking countries of Africa and in Asia.”

"This is the second acquisition we are making this year and follows the acquisition of the South African flavors company Unique Flavors. Since the beginning of 2015 we have already acquired 21 companies which have been integrated into our global activity and are contributing and will keep contributing to the continued growth in sales and improved profits and profitability through the maximum utilization of the synergies they bring. We are working on finding and making further strategic acquisitions of companies and activities in our fields of operations. We will continue carrying out our rapid and profitable growth strategy, which is based on combining profitable internal growth and strategic acquisitions, in order to achieve the targets we recently set: sales of at least US$ 2 billion with an EBITDA margin of over 22% in our core activities by the year 2020.”