News
Givaudan launches citrus flavours
11 Mar 2016Givaudan is celebrating the 10th anniversary of its customer TasteTrek Citrus programme with an Anniversary Global Citrus Flavour Collection inspired, it says, by a decade of exploring citrus in groves around the world.
Givaudan is celebrating the 10th anniversary of its customer TasteTrek Citrus programme with an Anniversary Global Citrus Flavour Collection inspired, it says, by a decade of exploring citrus in groves around the world. According to the company, TasteTrek Citrus has brought customers and flavourists together to experience citrus in its fullest and freshest form, straight off the tree. From rare and exotic varieties, to local favourites, to the most commercially successful fruits in the world, the Anniversary Collection is claimed to capture the diversity and cultural importance of citrus.
TasteTrek is described as a foundational programme at Givaudan focused on exploring nature to discover new ingredients and varietals never before used in flavour creation. Taste treks have taken Givaudan teams to all corners of the world from China to Madagascar, California to Thailand in search of inspiration and ingredients – at their source.TasteTrek Citrus was launched ten years ago at the University of California Riverside’s (UCR) Citrus Variety Collection, currently said to be one of the most extensive, unique and diverse of all citrus collections globally, encompassing more than 1,000 different citrus varieties. The company has donated $1million to establish ‘The Givaudan Citrus Variety Collection Endowed Chair’ to support and maintain UCR’s Citrus Variety Collection, helping to preserve biodiversity for generations to come.Since formalising the relationship with UCR, Givaudan has partnered with the Sylvio Moreira Citrus Center, which belongs to the Agronomic Institute of Campinas – IAC in São Paolo, Brazil, home to over 1,000 citrus varieties. In Italy, Givaudan has brought customers to the Oscar Tintori collection in Tuscany, home to over 300 varieties of citrus plants. Treks have also been undertaken in Argentina, China, India and Japan.“Givaudan is a global leader in citrus innovation and has over 200 years experience of working with citrus,” said Mauricio Graber, President, Flavour Division. “Our TasteTrek Citrus events are all about collaborating to deliver a superior customer experience stimulating the creativity that leads to unique and winning profiles.”“Our creative approach is backed by superior technical capabilities,” said Dawn Streich, Global Product Manager for Citrus and one of the original founders of the TasteTrek Citrus programme. “With Citrus Development Centres on every continent, we work with customers in their markets to optimise profiles and build stability and sustainability into their products. Our customers experience the same level of citrus expertise, whether in the US, Europe, Shanghai or São Paulo.”As a result of this decade long effort, and to mark these achievements, Givaudan has curated a 10th Anniversary Global Citrus Flavour Collection, bringing together for the first time what it says are remarkable citrus flavours developed around the globe through 10 years of TasteTrek Citrus.Some of the flavours in the collection include:+ Valentine Pummelo (California, US)+ Sakurajima Mikan Mandarin (Japan)+ Kumquat Meiwa (China)+ Sanguinelli Blood Orange (Spain)+ Perão Sweet Orange (Brazil)