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Givaudan opens Pakistan office
17 May 2016Givaudan says that it has become the first global flavours company to open laboratory and office facilities in Pakistan. Located in Karachi, the new 800 square metre facility will strengthen Givaudan’s capabilities in the region.
Givaudan says that it has become the first global flavours company to open laboratory and office facilities in Pakistan. For the first time, customers in the country will be able to access Givaudan’s capabilities locally.
Located in Karachi, the new 800 square metre facility will strengthen Givaudan’s capabilities in beverages, snacks and sweet goods in the region offering flavour application services for all sectors with a strong focus on sweet goods and beverages, the company believes.“This investment reflects Pakistan’s importance to Givaudan and our commitment to further expand our existing market-leading position,” said Givaudan’s Chief Executive Officer, Gilles Andrier. “With a population of 200 million and strong growth potential, Pakistan fits with our overall 2020 strategy of investment in high growth markets.”Givaudan says that customers will benefit from a faster response to their requirements as well as access to fully Halal-compliant international flavour profiles and access to Givaudan’s capabilities and training for local technologists and manufacturers.“Givaudan is proud to be the first global flavours company to open in Pakistan,” said Faizan Kalim, Commercial Director Pakistan, Givaudan Flavours. “This demonstrates our ongoing commitment to our regional and local customers to meet the growing needs for innovative products and great taste experiences.”According to the company, the facilities in Pakistan are the latest demonstration of Givaudan’s 2020 strategy to invest in high growth markets and follows recent office openings in Guatemala, Ivory Coast and Algeria.