Health, Wealth and Peace to all Men

Have you seen the film Miss Congeniality with Sandra Bullock? My favourite actress plays an FBI agent who poses as a beauty pageant contestant. She impresses the judges with self defence tactics and pleads for “harsher punishment for parole violators…” as her wish for the future, before adding “…world peace” after this meets with silence. […]

Have you seen the film Miss Congeniality with Sandra Bullock? My favourite actress plays an FBI agent who poses as a beauty pageant contestant. She impresses the judges with self defence tactics and pleads for “harsher punishment for parole violators…” as her wish for the future, before adding “…world peace” after this meets with silence.

What is our wish for the Health Ingredients Europe show and the industry in general for the next 12 months? As a publisher of magazines, our company sets out to provide good and useful information for our readers, to help them in their day to day business. We report on ideas and marketing strategies, trends in equipment and raw materials and additives as well as packaging systems and methods. My wish is that more people are able to read the magazines and find what they are looking for. Please come and meet the team on Booth D25 and discuss what you would like to see next year.

An event like the HiE is particularly topical this year, since the industry as a whole is looking towards promoting health benefits for all age groups. Infant and child health challenges are especially critical and a lot of work has been done in food colours and reduced sugar products. For our older neighbours (silver agers!) the focus has very clearly become healthy ageing. Topics such as weight management, bone health and brain performance are logical consequences as the average age of the global population gets higher. Ingredients which offer alternatives to perceived damaging materials, like excessive salt or sugar, as well as those which offer preventative solutions to e.g. cardio vascular disease are high in demand.

Sustainability in people, body, mind and spirit is an aspect which is often overlooked when we consider the future. But, thankfully, industry is realising the need to look after the age between infants and the wise and experienced generation.

If I may add my own favourite, I think the trend towards convenience has not yet peaked, since it is in the nature of today’s society to want everything now. Of course it still has to taste perfect, be sustainable and not cost too much. And be good for us with a short preparation time, give enough energy and vitamins to keep us going until next time. Can we also have it on the go?

Maybe world peace is an easier alternative!