Hinoman responds to malnutrition challenge

12 Jun 2015

In the future, we will be able to grow vegetable protein in an eco-friendly system, 24/7, summer or winter, outdoors or indoors, according to Israeli company Hinoman.. The company says it has created a cultivation system to address one of the major challenges in food healthy food product development’s for the coming decades. The new technology is said […]

Hinoman responds to malnutrition challenge

empty-bowl-13917683In the future, we will be able to grow vegetable protein in an eco-friendly system, 24/7, summer or winter, outdoors or indoors, according to Israeli company Hinoman..

The company says it has created a cultivation system to address one of the major challenges in food healthy food product development’s for the coming decades. The new technology is said to grow a high-protein, leafy green vegetable quickly and safely to ensure a consistent supply 365 days/year.

Hinoman says that its proprietary, eco-friendly cultivation system utilises closed-environment, yet economically competitive, advanced hydroponics technology to completely control and optimise the plants’ growth, ensuring the plants are pure, clean, uncontaminated and free from pesticides and other non-desired residues. The resulting vegetable is said to exceed food safety and food security requirements under the very strictest standards.

According to Lux Research and Frost & Sullivan, global protein consumption will reach 943 million metric tons (MMT) by 2054, rising at a 8.6% CAGR from the current 473 MMT. Whole protein sources (such as algae, insects and Hinoman’s new vegetable solution) must pick up the slack of slowing and unsustainable meat and seafood growth. These sources could claim as much as 33% of total protein supply by 2054, the company said.

“We hope our high-tech technology can contribute not just to reducing global malnutrition challenges, but also toward how people will eat healthy, sustainable food in the future,” said Ron Salpeter, CEO for Hinoman. “It is exciting to lead the Hinoman team and help pave the way toward production of continuous, year-round and inexpensive whole vegetarian protein.”

“Hinoman’s revolutionary eco-green technology is effective on small, large or even industrial scales,” said Udi Alroy, VP of Business Development for Hinoman. “This new food-tech platform can be easily scaled up to meet both immediate and long-term demands. Decision makers in food companies must choose safe, careful and reliable suppliers, especially when it comes to clean, environmentally friendly protein sources. Hinoman offers a complete, innovative package for a highly nutritious, trusted and safe supply of this critical nutrient, at an affordable and stable cost.”