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ITS to expand into southern Europe

UK-based bakery ingredients specialist ITS (International Taste Solutions) says it is experiencing massive growth and, in order to better manage it, the company has decided to make a strategic move by extending its team to Spain, Italy and Portugal. The company addresses the baking industry, which is the second largest in the food sector with […]

UK-based bakery ingredients specialist ITS (International Taste Solutions) says it is experiencing massive growth and, in order to better manage it, the company has decided to make a strategic move by extending its team to Spain, Italy and Portugal.

The company addresses the baking industry, which is the second largest in the food sector with annual sales of £3.4 billion in the UK, according to the UK Bakers Federation.

Following AIBI’s latest Bread Market Report (Jan 2015), ITS notes that the total consumption of bread and patisserie was estimated at nearly 39 million tonnes in the EU 27 countries, although the market structure varies throughout Europe. On average, the annual bread consumption in Spain is said to be 37kg/head, whilst in Italy is 52kg and in the UK 32kg.

“Expanding to Iberian countries and Italy gives us the opportunity to reach a broader market and to let them discover our range of flavour and texture solutions for enhancing their baking products,” said Mike Bagshaw, ITS’s Managing Director, “such as Mediterranean flavours, floral flavours or our natural texture systems.”