KGC(Korea Ginseng Corporation)
About
Company description
https://www.kgc.co.kr/shim_ebook/Shim-E-2024-FW-ENG/index.html
Pride in the tradition and reputationof Korean Ginseng
KGC is a leading company of red ginseng that succeedsthe proud tradition of Korea’s cultural heritage, the Koreanginseng. KGC was first established as Samjungkwa under theGungnaebu in 1899 to manage the Korean ginseng, whichwas the main source of income for the Korean Empireback then. After the independence of Korea, Samjungkwawas promoted to the Office of Monopoly, and the world’slargest Korean ginseng factory was constructed. TheCheongKwanJang franchise, established to stimulate the redginseng industry, has now become a brand loved by peoplearound the world. Gifted frequently as state gifts, KGC’s mainbrand, CheongKwanJang has certainly established itself asa Korean luxury product. By creating a new history for theinvaluable ginseng, KGC continues its brilliant tradition as itenhances the global status of Korean ginseng.
Masterful craftsmanship andpurposeful perseverance for the best
Beyond Korea and East Asia, Korean ginseng has beena valuable heritage to the health of mankind for over athousand years. Especially the six efficacies of red ginseng,including immunity enhancement and fatigue recovery,etc., have been officially recognized by the Ministry of Foodand Drug Safety, supported by scientific research. Ginsengrequires very specific growth conditions, more effort andcareful management for extended periods of time ascompared to other crops, and its manufacture also requiresextensive experience and sophisticated technology. KGCpossesses proprietary technology and experience to discoverthe hidden power of Korean ginseng. In order to procureclean ingredients of the highest quality, we implement100% contract cultivation with outstanding ginseng farmers,spending a total of 8 painstaking years on growing ginseng,including 2 years of land preparation to reinforce the soiland 6 years of careful cultivation. Manufactured based on120 years of wisdom and know-how, our products undergostrict quality control in the world’s largest red ginsengmanufacturing factory. We also lead the future of Koreanginseng through continuous investment in R&D.
Ginseng
KGC succeeds thetradition and valueof Korean ginseng
Even in times of change, there are values that will never change. Strictand delicate workmanship symbolizing the tradition and honor of Koreanginseng that has been passed down for a thousand years, this is the reasonthat maintains our status as a world-class premium product. As the leadingcompany of red ginseng, KGC succeeds the tradition and value of Koreanginseng. Its main brand CheongKwanJang has become a premium brandloved by customers all over the world. KGC’s history and tradition of morethan 120 years is its pride and a competitive advantage unrivalled byothers.
KGC supportsa healthy andbeautiful life
Everyone dreams of a healthy, beautiful and happy life. KGC supports thesedreams. We develop red ginseng-based health functional foods made fromvarious ingredients beneficial to our body, and offer beauty products andservices such as red ginseng cosmetics and spa, etc. We also run a healthylifestyle cafe that offers a relaxed environment to meet and communicate, andwe even offer premium health food for pets. All KGC products and servicesare sincerely provided to support the healthy, beautiful and happy life of the customer.
Through superior red ginseng with 6 proven efficacies,including immunity enhancement and other varioushealth food products, KGC contributes to the health of allits customers. Based on red ginseng, CheongKwanJangprovides health solutions such as red ginseng roots andred ginseng extract, which are traditional products that ourcustomers have loved for a long time, as well as customizedproducts that take into account the characteristics of each lifecycle such as gender and age. ‘Cheon Nok’ and ‘GoodBASE’support the health of customers through productsmanufactured using ingredients from famous producersworldwide and products containing the functional ingredientsrequired by our body based on analysis of the latest healthtrend. KGC is expanding its red ginseng production capabilitiesand potential to the beauty business under the slogan ofa Health & Beauty Company. We support the beautifuland energetic life of customers through premium redginseng cosmetic brand Donginbi, as well as SPA 1899, ared ginseng spa program that offers ritual and therapy.
KGC is growing tobecome a top globalcompany
As the top health company in Korea, KGC leads the globalizationof red ginseng based on its extensive understanding andexperience with red ginseng. As a result of in-depth localmarket analysis and customized strategies for each differentcountry, CheongKwanJang is now a global brand that exportsto 40 countries around the world. With this, KGC is expandingits business globally to become a global health and beautycompany. World No.1 ginseng brand, CheongKwanJang (*Euromonitor, 2022), is emerging as a brand for people all overthe world.Korean ginseng is known as the ‘mystic herbal root ofthe East’. It now enjoys a worldwide reputation. During theGoryeo Dynasty, Korean ginseng was the most importanttrade item with China, and it had such a high status that themedicinal herb market could not be formed without Koreanginseng. The reputation of Korean ginseng spread beyondChina and Asia during the course of economic development,expanding to Europe and the Middle East. Corporationsand branch offices in main cities, such as Los Angeles in theU.S., were set up worldwide to promote the globalizationof Korean ginseng actively. As a result, CheongKwanJangnow enjoys an enhanced global status exporting to 40countries around the world. CheongKwanJang is the bywordfor Korean ginseng and a representation of the greatcultural heritage of Korea. As a leading health food brandthat promotes the excellence and value of red ginseng tothe world, CheongKwanJang contributes to the health ofcustomers around the world by playing the role of a privatediplomat.KGC engages in business diversification into driedingredients and beauty products alongside CheongKwanJangproducts to continue its progress towards becoming aglobal health and beauty company. By establishing localcorporations in the US, China, Japan and Taiwan, andopening brand stores in main cities such as Beijing, Shanghai,New York, LA and Tokyo, etc., we promote the value ofCheongKwanJang and propagate the culture of red ginsengconsumption. Especially in China, CheongKwanJang wasregistered as a Famous Trademark based on its highreputation and trust, receiving special protection by theChinese government as a premium brand. In this way, wegain global competitiveness by implementing customizedstrategies that take into account the characteristics of eachcountry. Also, we adjust to the arpidly changing marketenvironment by establishing our distribution network ofbrand shops and large shopping marts according to themarket characteristics, and by pioneering new markets andoperating global e-business.
Expanding into countries around the world,KGC stands tall as a global company!
The global market is changing rapidly every day as boundaries betweencountries vanish. In such an environment, KGC deals with global marketcharacteristics and customer needs quickly based on the vision of a globalhealth and beauty company, and continues its efforts in market expansionby focusing not only on red ginseng, but also on non-ginseng ingredientspreferred by local customers.We are concentrating our capabilities to advance into the US market whichis a global health food market leader, and China which is the world’s largestmarket for red ginseng. We are also expanding our business to new marketssuch as Japan, Southeast Asia, Australia and New Zealand, etc. In addition,we are continuously examining the possibility of entering new markets inorder to pioneer new markets and develop future markets.
The KGC BrandKGC focuses on the safety and functionality of CheongKwanJang and manages the health brand tosupport a healthy life for humanity. In addition to the existing CheongKwanJang brand, we haveexpanded our business areas based on our diverse knowledge and experience to include GoodBASE,which offers products made from various ingredients that contain goodness from the earth, Donginbi,a premium red ginseng cosmetic brand, ‘SPA 1899’, a new concept red ginseng spa, Sapoon Sapoon, ahealthy lifestyle cafe, and Ginipet, a premium health food for pets.Also, we operate an online mall, ‘Cheong Mall’, for the convenience of customers. In the future, wewill do our best to continue creating new value by differentiating our product lineup in response tochanges in the times and customer needs by developing specific brands for each target and expandingproducts based on new health food ingredients and efficacy.KGC introduced the life stage strategy in its product development to respond to rapidlychanging market conditions and customer needs. As such, our product range has beensegmented into traditional CheongKwanJang products such as Ginseng Roots, Red GinsengExtract and Red Ginseng Tonic, etc., health functional foods for kids and teenagers such asKorean Red Ginseng Kid and I-Pass, Hwa Ae Rak for women, as well as Hong Chun Woongfor men. Other products widely loved by customers include deer antler brand Cheon Nok,premium traditional brand Hwang Jin Dan, and Alpha Project that serves specific functionsfor each health issue, etc.
Quick facts
| Sales markets | Asia; Australia; Central/South America; Eastern Europe; Middle East; North America; Western Europe |
|---|---|
| Primary business activity | Manufacturer: Food & Beverage Finished Products |
| Affiliated categories: | Other Botanicals |Dietary supplements |Functional beverages More |
