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London Times Feature
3 Feb 2022The obesity crisis: Michelin-starred Michel Roux and Bake Off’s Ruby Bhogal put a revolutionary new sugar, Incredo, to the test
Avraham Baniel is a 102-year-old Israeli former bomb-maker who has invented an extra-sweet sugar which helps cut back on calories because you need less of it. Coming soon to British supermarkets – but does it fool Michel Roux and Ruby Bhogal? Harry Wallop investigates.
