Lycored has launched a new corporate brand identity which it says cements its unshakeable commitment to wellbeing and enhances the company’s image globally. According to the company, the new strategic positioning is fronted by an eye-catching, contemporary logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato. This, […]
According to the company, the new strategic positioning is fronted by an eye-catching, contemporary logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato. This, it says, is complemented by a straightforward and memorable slogan that captures the values at the heart of the new brand identity – “Cultivating Wellness”.
“Our new slogan represents how we operate as a business but also describes how we are as people,” said Rony Patishi-Chillim, President and CEO of Lycored. “We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”
As part of Cultivating Wellness, Lycored says it has revamped its logo so that it offers an at-a-glance snapshot of the qualities that make the company both a confident leader in its field and a trusted partner. It resembles the cross-section of a sliced tomato – mirroring the raw material used in Lycored’s core offering of tomato ingredients, which are extracted from tomatoes grown in Israel. The extracts are used as natural bio-actives in nutrition products and as natural colors and ingredients for taste and texture improvement in foods and beverages.