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Nestlé inaugurates "nest"
8 Jun 2016Nestlé has inaugurated its new discovery centre,”nest”, with festivities organised in Switzerland for its 150th anniversary.
Nestlé has inaugurated its new discovery centre,”nest”, with festivities organised in Switzerland for its 150th anniversary. The President of the Swiss Confederation, Johann Schneider-Ammann, the Chairman of the Board of Directors of Nestlé, Peter Brabeck-Letmathe, and Nestlé’s Chief Executive Officer, Paul Bulcke, were all present, surrounded by more than 250 personalities from Swiss politics, economics, and culture.
Located in the historic district of Vevey where Henri Nestlé invented his ‘farine lactée’ and established his first production plant, the company said that this new high place of Swiss cultural life will allow visitors to get acquainted with Nestlé and its authentic past, but also to openly explore current food challenges and experience a passionate vision of nutrition in a fun and interactive way. Construction of “nest” was started three years ago and brought together the expertise of historians, architects and designers under the direction of Catherine Saurais.”nest” will open to the public on June 15.The event continued on the quays of Vevey with the reopening ceremony of the Alimentarium Museum of Food, a Nestlé foundation. In continuation of its commitment to food for 30 years, Nestlé said that the new museum will become a global centre of excellence in nutrition. Completely renovated, it is said to continue to be a pioneer by promoting new modes of learning, sharing and education through digital technologies. The Alimentarium also provides a new range of activities for children and families, as well as a space dedicated to professional chefs. It opened to the public on June 4 during an open house weekend.The day began at the Jenisch Museum in Vevey, which has set up an exhibit presenting the Nestlé Art Collection in celebration of the 150 Years of Nestlé. Created under the leadership of Swiss architect Jean Tschumi, designer of Nestlé's global headquarters in Vevey inaugurated in 1960, the company says that the Nestlé Art Collection has now become one of the largest cultural and heritage treasures in the region. Guests discovered a selection of a hundred works among some of the 300 pieces that make up the collection. On this occasion, the Nestlé Art Foundation, which celebrates its 25th year of promoting Swiss young designers, unveiled an installation by L’Atelier Oï, La Neuveville, in the garden of the Museum.