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Nestlé Japan launches Ruby chocolate version of KitKat
23 Jan 2018Nestlé Japan has launched the Ruby chocolate version of its KitKat brand in KitKat Chocolatory stores in Japan and South Korea, as well as online.
Nestlé Japan has launched the Ruby chocolate version of its KitKat brand in KitKat Chocolatory stores in Japan and South Korea, as well as online. KitKat is the first to offer this fourth type of chocolate - next to Dark, Milk and White - to consumers, just five months after Ruby chocolate was introduced by Barry Callebaut.
Since the announcement in Shanghai on September 5, 2017, Callebaut says that Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world. The Ruby chocolate used in ‘KitKat Chocolatory Sublime Ruby’ is said to have a fresh berry-fruity taste and characteristic colour. Ruby chocolate is made from the Ruby cocoa bean. No berries, berry flavour nor colour are added. The bean has a specific set of attributes, which Barry Callebaut unlocked through an innovative process that it says took many years to develop.‘Sublime Ruby’ was created through the craftsmanship of pâtissier Yasumasa Takagi. Antoine de Saint-Affrique, CEO of Barry Callebaut, said: “I am very pleased that our innovative breakthrough Ruby chocolate has come to life so quickly through our partnership with Nestle and the pioneering KitKat Brand in Japan. Nestle was very quick in spotting the trend and in introducing a Ruby chocolate version of KitKat, which will entice consumers across Asia and beyond.”