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Nestlé launches first incubator product

5 Nov 2018

Nestlé has launched the first product developed by its new incubator team in China. Xingshan is a new brand of ready-to-drink herbal drinks and soups made with traditional Chinese ingredients.

Nestlé has launched the first product developed by its new incubator team in China. Xingshan is a new brand of ready-to-drink herbal drinks and soups made with traditional Chinese ingredients, for busy urban professionals.

The range includes three herbal drinks and three herbal soups. The key ingredients are rose, pomegranate, tremella and mushroom.

According to the company, the launch shows how Nestlé is leveraging new innovation platforms and internal incubators to speed up product development, to meet rapidly changing consumer tastes. Xingshan went from initiation to launch in only eight months, and will be first sold on e-commerce platforms.

Xingshan was jointly developed by the new Nestlé China incubator team and Nestlé brand Totole. The products build on many years of research by Nestlé R&D in China. They are said to showcase the benefits of Chinese medicine and cuisine by carefully selecting traditional ingredients and maximizing their nutritional value with modern technology.