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Nestlé terminates IAAF deal
24 Feb 2016Nestlé has decided to end its partnership with the IAAF Kids Athletics programme with immediate effect following negative publicity associated with allegations of corruption and doping in made against the IAAF.
Nestlé has decided to end its partnership with the IAAF Kids Athletics programme with immediate effect. This decision was, said the company, taken in light of the negative publicity associated with allegations of corruption and doping in sport made against the IAAF. The company said it believes these allegations could negatively affect its reputation and image, and will therefore terminate its existing agreement with the IAAF which was established in 2012.
Critics of our decision say that ending the partnership with the IAAF will negatively affect children, Nestlé said. However, the company noted that there is no question that it remains committed to children’s nutrition and health, notably through its Nestlé Healthy Kids Programme. Nestlé said its work focuses on helping children to understand the role that nutrition plays in their lives, focusing on nutrition education and physical education. Last year, the company pointed that it was working in 84 countries around the world, with 285 local partners, delivering the Nestlé Healthy Kids Programme to over 8 million children.