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Nestlé USA to eliminate artificial flavours

Nestlé USA has pledged to improve the ingredient quality and nutritional profile of some of its most popular frozen pizza and snack brands without affecting taste by removing artificial flavours and using less sodium. The improvements, which encompass more than 250 products across six brands in the U.S.: DiGiorno, Tombstone, California Pizza Kitchen, Jack’s, Hot […]

Nestlé USA has pledged to improve the ingredient quality and nutritional profile of some of its most popular frozen pizza and snack brands without affecting taste by removing artificial flavours and using less sodium.

The improvements, which encompass more than 250 products across six brands in the U.S.: DiGiorno, Tombstone, California Pizza Kitchen, Jack’s, Hot Pockets And Lean Pockets.

By the end of 2015, Nestlé says it will have:

• Removed artificial flavours from every product within these brands.
• Reduced sodium by 10% across the entire portfolio of these six pizza and snack brands compared to 2013 levels.
• Incorporated guidance tools on packaging across these brands to help educate consumers on choosing appropriate portion sizes and the importance of eating vegetables and fruits as part of a balanced plate.

These changes build on Nestlé’s ongoing efforts to improve the nutritional and ingredient profile of its products while maintaining the great taste consumers expect, the company said.

“We know people want to feel good about the foods they eat, and they’re seeking foods made with fewer artificial ingredients and less sodium,” said John Carmichael, president of the Nestlé Pizza & Snacking Division, Nestlé USA. “As one of the nation’s largest food companies, Nestlé is listening to consumers and delivering on their desire for convenient, great-tasting foods that have an improved nutritional profile.”

New Nestlé products launching this spring and summer will reflect these commitments, including California Pizza Kitchen Gluten-Free Crispy Thin Crust pizzas. Additionally, DiGiorno Pizzeria! Thin, Hot Pockets Snack Bites and Breakfast Bites, Tombstone Limited Edition Diablo and Bratwurst pizzas and California Pizza Kitchen Hand-Tossed Style pizzas will reflect these commitments.