Olam Cocoa research reveals UK consumption habits are changing for the healthier24 Sep 2020
In the UK, consumers are snacking with gusto as continued lockdown measures drag on. However, instead of indulging in snacks that are better for the soul than one's health, the British are reaching for healthier options and plant-based foods, according to new research from Olam Cocoa.
While 39% of consumers said they have been snacking more frequently since COVID-19 restrictions began, a third of those (36%) noted that they have become more health-conscious about their choices. As a result of this intense focus on health, 22% of consumers claimed to have consumed more plant-based products since the start of the pandemic. That number jumps up to 37% among younger consumers between 18 and 34 years old.
Still, the survey did note that over half of the respondents (55%) were seeking out an indulgent treat to boost their mood.
This dichotomy between comfort eating and searching for health through sustenance is playing out in more countries than just the UK. In the U.S. Chocolate sales spiked 17.9% and non-chocolate rose 13.5% between March 15 and Aug. 9 of this year, according to data from the National Confectioners Association. But at the same time, plant-based food sales outpaced other categories by 35% in the four months ending April 19, according to SPINS data.
Despite the contradiction in diet, it appears that the environment has become a driving force behind food choices, indulgent or not. In the Olam Cocoa survey, the environment drove choices in snacks for 45% of consumers. A study from the consulting firm Kearney similarly found that as of this spring, 83% of consumers considered the environment when making purchases, up from 71% in 2019.
Even with concerns over individual health and the environment driving purchasing behaviors for UK residents, taste remains a barrier to adoption. Olam Cocoa’s research showed that concerns over taste, texture and limited product ranges deterred consumers from purchasing plant-based options, particularly plant-based dairy.
Although taste remains a sticking point for consumers, the plant-based market is continuing to grow. Sales of plant-based foods have grown 40% from £582 million in 2014 to an estimated £816 million in 2019, according to Mintel data. This growth trajectory is expected to continue to reach total sales of £1.1 billion by 2024.
AB Inbev completes its acquisition of the Craft Brew Alliance
16 Oct 2020
The merger of AB InBev and the Craft Brew Alliance (CBA) is now finalized following the divestiture of brewery operations in Hawaii. In September the U.S. Department of Justice approved the companies’ decision to sell CBA's Kona Brewing operations in H...Read more
Chr. Hansen sells natural colors business unit to private equity firm
15 Oct 2020
After considering a sale for several months, Chr. Hansen sold its natural colors business to private equity firm EQT IX for EUR 800 million. The deal is expected to officially close in 2021.Read more
Roquette to open world’s largest pea protein plant in Canada
14 Oct 2020
As the food industry continues to grapple with the fallout from COVID-19, French ingredient manufacture Roquette remains undaunted in its efforts to ramp up production of its pea protein. The company began investing in expanding its production capabili...Read more
In Ireland, Subway’s sandwich rolls are not legally bread
13 Oct 2020
The Irish Supreme Court ruled that Subway bread is not legally considered as such. Instead, its sugar content, which is five times above what Irish law specifies as the acceptable threshold for bread, lands the company’s sandwich rolls in the confectio...Read more
U.K. begins exporting beef to the U.S. for the first time since 1996
12 Oct 2020
After over two decades of prohibiting the importation of beef into the U.S. from the U.K., the government of the United States lifted the ban this October to allow for U.K. beef producers to trade across The Pond.Read more
Indian trade association calls to waive license renewals for food businesses
2 Oct 2020
As the lingering pandemic continues to upend routine business practices the world over, Indian trade association, the Federation of All India Vyapar Mandal, is requesting that the Food Safety and Standards Authority of India (FSSAI) not require license...Read more
Plant-based dairy is now available in toddler formulas
30 Sep 2020
Israeli-based Else Nutrition released its first plant-based toddler nutrition formula on Amazon at the end of September. However, the company is already conducting clinical trials to bring a vegan infant formula that replicates the nutritional properti...Read more
German coffee brand Tchibo arrives in the U.S.
29 Sep 2020
Tchibo is debuting four of its blends at retailers throughout the U.S. Midwest as part of a pilot program that will determine the viability of a nationwide rollout at an unspecified later date.Read more
Two Mexican states ban junk food sales to children: A taste of things to come?
28 Sep 2020
Two Mexican states have moved to ban the sale of junk food to children and a national ban may be on the cards, according to one expert. Could this be a taste of future food policy around the world?Read more
Smithfield aims to be America’s first carbon-negative meatpacker by 2030
28 Sep 2020
Earlier this month, U.S. pork producer Smithfield announced that it will render all of its company-owned operations carbon negative by 2030, meaning that it will remove more carbon from the atmosphere than it produces. This ambitious plan accelerates t...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation