News

Panera announces clean label beverages

21 Aug 2015

This autumn, Panera Bread’s U.S. bakery-cafes will add a new version of its seasonal pumpkin spice latte and a new line of ‘clean’ bottled beverages that are free of artificial colours, flavours, sweeteners and preservatives as delineated on the company’s ‘No No List’. Panera’s brewed teas, lemonades, smoothies, bottled milks and juices are already free […]

Panera announces clean label beverages

all-natural-ingredients-stamp-white-background-53780636This autumn, Panera Bread’s U.S. bakery-cafes will add a new version of its seasonal pumpkin spice latte and a new line of ‘clean’ bottled beverages that are free of artificial colours, flavours, sweeteners and preservatives as delineated on the company’s ‘No No List’. Panera’s brewed teas, lemonades, smoothies, bottled milks and juices are already free of these artificial ingredients.

An extension of the brand’s food policy ideals, Panera’s newly ‘clean’ pumpkin spice latte is made with select ingredients including milk, real pumpkin, whipped cream, spices and salted caramel sauce.

“Our pumpkin spice latte has long been made with real pumpkin and without artificial caramel colour – and this year we’re taking ‘real’ a step further,” said Dan Kish, Panera Bread’s Head Chef. “We’re offering a ‘Real Pumpkin Latte,’ made entirely without artificial colours, flavours, sweeteners or preservatives, and letting the goodness of real pumpkin, milk and spices do all the work.”

Testing is also underway to roll out ‘clean’ versions of the company’s vanilla, caramel and chocolate syrups, used in other barista beverages.

The bottled beverage line-up will add other ‘clean’ offerings nationally including BluePrint cold-pressed Beet Red and Green juices, Harmless Harvest Coconut Water and bottled Joia Grapefruit Chamomile and Cardamom Soda.

“Our goal is to continue adding new flavours and lifestyle choices in beverage – clean, but evolving with the tastes and seasons,” said Kish.