Download the Plant-based Report 2023 Part 1: Identifying drivers and barriers

Understanding drivers of the plant-based boom, and overcoming barriers to further uptake.

The global plant-based market has grown enormously in recent years, with flexitarian eaters fuelling demand for products that have the taste, texture, and appearance of meat and dairy. In this report, we look at the drivers of consumers demand, barriers to uptake, and opportunities for future innovation.

Contents:

Data and Drivers: Understanding the plant-based trend
New product development for the flexitarian consumer
Overcoming barriers to consumption of plant-based products
Key Takeaways

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Download the Plant-based Report 2023 Part 1: Identifying drivers and barriers

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