News

Progresso launches vegan soup

19 Oct 2016

Good Natured soups use different bean bases and vegetable purees to achieve what the company says is a delicious, hearty and creamy texture, all while not using any dairy ingredients.

Many people are trying to eat more vegetables in an effort to live a healthy and wholesome lifestyle, according to Progresso, a General Mills brand, noting that it's recommended that we should consume 3-5 servings of vegetables per day - but that can be difficult. Progresso says that its passion for making it easy and fun to eat more vegetables inspired it to create Good Natured soups with ¾ cups of vegetables per serving.

Available in three flavours - Hearty Tomato with Spinach and Roasted Garlic, Hearty Corn and Chipotle Chowder, and Hearty Lentil with Garden Vegetables - Good Natured soups are vegan, using different bean bases and vegetable purees to achieve what the company says is a delicious, hearty and creamy texture, all while not using any dairy ingredients. Good Natured soups also have no preservatives or colours from artificial sources.

"We know that consumers are more interested in plant-based diets. With Good Natured soups, we're celebrating vegetables and showing that beans are not boring and lentils can be fun," said Roger Galloway, Progresso marketing manager. "Whether you start your Mondays going meatless or recently started pinning vegetarian inspiration, our unique flavors will satisfy your hearty appetite."